DTC Growth Leader - Touchland

Job Summary

Church & Dwight is seeking a DTC Growth Leader - Touchland, to join our team. Head of DTC is commercial leader accountable for driving Touchland's DTC revenue and performance. This role has ownership and accountability for DTC channel's P&L, site performance, omni-channel execution.

Work Environment

This is a hybrid role in New York, NY or Ewing, NJ

NYC requires in-person attendance on Mondays, Tuesdays, Thursdays, with remote work options on Wednesdays and Fridays.

Ewing, NJ requires in-person attendance on Tuesdays, Wednesdays, and Thursdays, with remote work options on Mondays and Fridays.

Role Accountabilities and Responsibilities

• Own and grow DTC P&L, partnering closely with finance to forecast, plan, and optimize revenue, margin, demand creation, and operating expenses.
• Develop and execute a multi-year digital commerce strategy aligned to enterprise goals, brand priorities, and consumer expectations.
• Translate seasonal strategies, and brand priorities into clear digital commercial plans, including launches, promotional cadence, markdown strategy, and inventory positioning.
• Elevate the Customer Experience: Ensure that every digital experience—from site navigation, UX, UI, to checkout to post-purchase—delights customers, improves NPS, and deepens loyalty.
• Drive Innovation: Bring forward new capabilities (e.g. GenAI, personalization, unique marketing flows, etc), explore new product innovation and messaging, and explore business models (e.g., subscriptions, bundling, trial flow, etc.) to meet our brands goals and connect with our customer.
• Be the Voice of Digital at the Table: Represent digital priorities with leadership, partners, and stakeholders

Site Merchandising & Digital Experience Optimization

• Own the site merchandising strategy and execution across home page search, navigation, PDPs, and product sequencing.
• Ensure strong digital execution for key monthly launches, major holidays, and peak moments, creating traction and momentum across brands.
• Leverage testing, analytics & performance insights to continuously optimize conversion, AOV etc.

Demand Generation & Digital Marketing

• Partner with creative, marketing, media, teams to lead lower-funnel strategies that drive traffic and conversion across sites and apps.
• Align media specifics, messaging, and promotional execution with commercial priorities and site readiness.
• Ensure clear measurement of campaign effectiveness, audience targeting, and model-specific performance.

Education and Experience

• Bachelor's degree in business, Marketing, Merchandising, Communications, or related field required. MBA preferred.
• 8-10+ years of experience in consumer-focused retail or eCommerce
• Track record of scaling multi-brand or portfolio digital businesses, with P&L ownership with an understanding of Brand led commerce, subscription dynamics, and it's their balance with NPS.
• Skilled at balancing brand differentiation, bringing to life the Brand, with enterprise-wide scale and efficiency.
• Customer-obsessed, with the ability to translate customer needs into actionable strategies.
• Analytically fluent. Understands how a business works from the big picture down to the granular, making shrewd recommendations along the way. Comfortable with data, but also leans on experience — comfortable with a variety of data and able to root cause analysis. Ability to digest, synthesize, and share with stakeholders strategic plans
• Deep expertise in an end-to-end DTC business within an omnichannel portfolio, with proven results in driving revenue, margin, and customer growth.
• Adept and experienced with digital platforms, e-commerce tech stacks, and modern UX/product practices.
• Strategic visionary who can zoom out to set direction while staying close to execution, and has an evolving perspective on where DTC is going and the role it plays in an omni-channel brand.
• Demonstrated ownership of large digital P&Ls and category performance
• High drive for results and resilience

Compensation and Benefits

The U.S. base salary range for this full-time position is $ 130,200-$185,400. This position is also eligible for a bonus.

As a Church & Dwight US employee, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid vacation and sick time, and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and vacation days starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match and profit-sharing) and Discounted Employee Stock Purchase Plan.

The actual base pay offered to the successful candidate will be based on multiple factors, including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay parity. Compensation decisions are dependent upon the facts and circumstances of each position and candidate.