Product Marketing Manager

Responsibilities Develop and own integrated marketing strategies across acquisition, retention, and brand Lead end-to-end campaign execution across Web3-native and performance channels Define positioning and messaging for new product features and market segments Set, track, and report on marketing KPIs including DAUs, installs, and retention rates Own budget allocation with a focus on efficiency and ROI Drive community engagement strategies across Discord, Telegram, and X Identify and activate credible KOL and influencer partnerships Collaborate with BD and ecosystem partners on co-marketing campaigns Work with Product teams to shape go-to-market plans for new features and chain integrations Requirements 3-5 years of marketing experience, with at least 1 year in a crypto, DeFi, or Web3 company Demonstrable track record of owning and scaling multi-channel campaigns Experience in a generalist or "full-stack" marketing role Active on-chain user with a deep understanding of the Web3 ecosystem Proficiency in Dune, Nansen, Amplitude, and mobile attribution tools (AppsFlyer, Adjust, or Branch) Preferred Qualifications Bilingual in English and Mandarin Experience marketing a self-custody wallet or non-custodial product Prior work at a top-tier exchange or DeFi protocol Experience running global marketing campaigns About the Company Trust Wallet is the leading non-custodial cryptocurrency wallet, trusted by over 200 million people worldwide to securely manage and grow their digital assets. Its mission is to be a trusted personal companion helping users safely navigate Web3 and the on-chain economy. #J-18808-Ljbffr