Technical Product Marketing Manager

About the Opportunity We’re building computer vision software for manufacturing quality control. Our customers are plant directors and quality engineers at manufacturers; they care about reducing defects and shipping faster. Our product proves it works. What we need now is someone who can credibly explain why we’re different, earn trust with a technical buyer, and drive a qualified pipeline. That’s this role. What You’ll Own Technical demos & "Patient Zero" testing: Bridge engineering and the customer by testing new features, scoping, building, and deploying high‑fidelity demos for events, sales pitches, and webinars. Technical content & architecture: Write the assets that engineers actually want to read—technical deep‑dives, API documentation, architectural diagrams, and data‑backed case studies. Translate model accuracy into concrete outcomes like "we reduced scrap by 3.2%" by partnering with deployments to analyze real customer telemetry. Growth engineering & experiments: Treat our GTM strategy like an engineering problem. Design, execute, and measure disciplined experiments across the funnel, build internal micro‑tools, leverage APIs for lead enrichment, run A/B tests with strict statistical significance, and automate pipeline generation. When a hypothesis fails, document the null result and ship the next iteration. Technical evangelism & industry presence: Serve as the technical face of our product by speaking at industry events, hosting technical webinars, and engaging directly with communities where our buyers live. Create physical and digital demo experiences that make our booth the most crowded at trade shows. GTM data infrastructure: Build systems that allow us to scale without chaos—own the technical setup of our marketing stack, instrument event tracking (e.g., Segment, Mixpanel, HubSpot), build attribution models, and keep the GTM data pipeline clean, accurate, and actionable. Partner engineering & competitive intelligence: Co‑create reference architectures and technical integration guides with hardware partners, dissect competitor products, analyze their limitations, and build battlecards that give our sales team undeniable technical differentiation. You're a Strong Fit If You Have Engineering background: A degree in Computer Science, Engineering, or equivalent technical depth. Ability to read API docs, understand system architecture, and write code (Python, SQL, or similar) to solve growth problems. Technical GTM experience: 3+ years in Sales Engineering, Developer Advocacy, Technical Product Marketing, or Growth Engineering for a B2B product. A builder’s portfolio: Track record of things you’ve built and shipped—complex demos, open‑source contributions, growth tools, or in‑depth technical whitepapers (no promotional fluff). Data & experimentation chops: Comfortable with data, A/B testing, statistical significance, and instrumenting analytics pipelines. Know what a null result is and let data drive decisions. A bias toward shipping: Prefer rapid iteration over perfection; ship four high‑impact experiments this quarter, not one perfect campaign. Nice to Have Familiarity with computer vision, machine learning models, or edge computing deployments. Direct experience selling or marketing industrial, manufacturing, or hardware products to technical buyers. Experience scaling a technical startup’s GTM engine from $10M to $100M+ revenue. We’re Not Looking For Someone Who Treats marketing copy as a creative exercise instead of a sales tool. Prefers perfection over iteration. Works best with a big agency or team doing the heavy lifting. Is uncomfortable being hands‑on and scrappy in growth‑stage chaos. Why This Role Matters Right Now We’ve hit product‑market fit with early customers. Now we’re at the inflection point where we need to establish clear positioning. Technical buyers are comparing us to multiple solutions—we need someone who can communicate our advantage with data and proof, fast. #J-18808-Ljbffr Overview AI