Senior Media Buyer

Position Description

As a Senior Media Investment Lead, you will negotiate local media buys and manage all aspects of stewardship. You will also oversee an Associate on daily tasks and workload while supporting their mentorship and development. The ideal candidate is flexible and able to adapt their approach based on marketplace dynamics and evolving client needs, using experience and sound judgment to achieve goals.

Essential Functions:

• Negotiate local radio and television media buys; digital video experience is a plus.
• Assess local market conditions, audience trends, and competitive media activity.
• Develop media plans aligned with campaign objectives, budgets and timelines.
• Negotiate rates, added value, and placements to maximize value and impressions.
• Track campaign performance to ensure schedules post to goals.
• Maintain strong relationships with local media vendors and reps.

Qualifications:

• Seasoned negotiator with 5+ years of relevant agency or buying experience
• Strong relationships with station contacts
• Solid verbal and written communication skills
• Highly organized, self-motivated, and creative in problem-solving.
• Ability to work successfully with teams, handle multiple projects and meet tight deadlines under pressure
• Detail oriented and able to produce accurate work
• Proficient in Microsoft Excel, PowerPoint, and Outlook; Strata and SQAD experience is a plus.
• Ability to interact with senior level management.
• Barter experience is a plus but not required
• Must have the legal right to work in the United States

Additional Information

This position is based in ICON’s corporate office. The work environment is dynamic and collaborative, providing opportunities for growth and professional development.

The strength of our business comes from our people, our financial resources and the great relationships we’ve built with clients and other business partners. ICON brings them together to solve problems and to create innovative business opportunities. We’ve developed trading strategies that maximize asset value and improve business outcomes.

Award-Winning Culture: Recognized as one of the 25 Best Places to Work in Connecticut and a Top Workplace in Fairfield County.

Competitive Compensation: We offer a robust base salary paired with an attractive benefits package including generous PTO, medical, dental, vision, 401(k) with match.

ICON Disclaimer: The salary range for this role is $85K - $100k per year. This salary represents the good-faith minimum and maximum wage the Company reasonably expects to offer for this position at the time of posting. In addition to base salary, this position may be eligible for incentive pay or other forms of compensation, as applicable. The Company also offers a comprehensive benefits package as described. Actual compensation will be determined based on factors such as the candidate’s skills, experience, education, training, and work location. This posting is intended to comply with all applicable state and local pay transparency laws.

Apply now and become an integral part of a Company that’s reshaping the landscape of Corporate Finance and Barter.