Marketing Coordinator

Zilmet USA is the world’s largest manufacturer of steel expansion tanks and well tanks headquartered in Italy. We have opened our first U.S. 150,000 square foot manufacturing facility in Andrews, South Carolina, specifically to supply the U.S. industry. Plans for Phase 2 are underway. This is an opportunity to join our team as a Marketing Coordinator. This individual will ensure that we are fully maximizing our marketing resources in order to maximize our sales and profitability. Essential Duties and Responsibilities: Analyze market trends, competitor activity, and customer demographics to develop and implement marketing strategies. Generate reports on marketing and sales metrics for General Manager and Sales team. Work with the Operations team to improve our productivity and profitability. Assist the Sales team by improving our sales and training aids and to assist in sales functions as needed. Develop engaging content across various channels; i.e., website, social media and email marketing campaigns and events. Track and measure campaign performance metrics, analyzing data to identify insights and optimize marketing strategies. Manage, expand, and promote our brand and products on social media including the company website. Monitor engagement and respond to comments/questions. Coordinate all trade shows. Will require occasional travel. Assist in marketing and introduction of new products. Learn our ERP system and to serve as a customer service backup as needed. Act as lead liaison between Zilmet USA and our sales rep network. Act as Zilmet USA liaison for all buying groups. Requirements/Skills/Qualifications: Ability to commute to plant in Andrews, SC as this is an on-site position. College degree preferred. Previous marketing experience (3 to 5 years) preferred. Strong understanding of marketing principles and best practices. Excellent communication and writing skills. Proficiency in digital marketing tools and platforms. Data analysis and interpretation abilities. Creative thinking and design skills. Ability to work independently and as part of a team. #J-18808-Ljbffr