Executive Vice President of Commercial Strategy

Proper Hospitality is seeking an Executive Vice President of Commercial Strategy to join our corporate team in Los Angeles.


Position Overview

This key role will help us sharpen and align everything that drives top-line revenue. The Executive Vice President of Commercial Strategy is grounded in marketing, but spans across revenue management and sales to ensure strategies are cohesive, execution is disciplined and results are tracked and optimized. You'll sit in Santa Monica, work closely with hotel and corporate teams, and travel as needed across the portfolio.

Key Responsibilities

Marketing Strategy & Demand Generation

• Oversee brand and performance marketing strategy across all properties, balancing awareness-building with measurable ROI
• Partner with internal and external teams to drive acquisition, conversion, and retention across digital, CRM, PR, and brand channels
• Identify and close gaps in funnel performance, messaging, creative, and channel mix
• Ensure each hotel has a clear, on-brand marketing plan that maps to demand periods, revenue goals, and guest segmentation

Commercial Alignment

• Work closely with Sales and Revenue leaders to ensure each hotel's plans ladder up to portfolio targets
• Lead quarterly and annual commercial planning sessions to align strategy across pricing, promotions, prospecting, and positioning
• Facilitate property-level commercial syncs to identify issues early, share best practices, and drive accountability

Execution & Project Management

• Track execution across key marketing and commercial initiatives-CRM upgrades, upsell programs, web enhancements, new brand campaigns
• Audit hotel-level plans and timelines, and ensure consistent follow-through without needing direct authority
• Own rollout frameworks to ensure adoption and measurement of major tools, programs, and partnerships

Performance Visibility & Insights

• Maintain a single view of performance across marketing, sales, and revenue with clear reporting to executive leadership
• Work with analytics and revenue teams to uncover trends and translate them into actionable next steps
• Deliver smart, concise commercial updates to leadership and ownership groups

What We're Looking For

• 7-10 years in commercial strategy, performance marketing, or revenue-focused leadership, ideally in hospitality or multi-unit settings
• Solid understanding of hotel revenue drivers, digital marketing levers, and distribution dynamics
• Comfortable with data and able to synthesize performance from sources like Google Analytics, Opera, SynXis, Duetto, and STR
• Skilled at cross-functional influence-able to rally teams and move initiatives forward without direct authority
• Clear, confident communicator who can navigate from property teams to the C-suite
• Willing to travel for site visits up to 2x/month

Salary

• $275,000-300,000 base + bonus

Proper Perks & Benefits

Compensation & Recognition

• Competitive Salary + Bonus : Rewarding exceptional talent and performance across all levels.
• Recognition Programs : Celebrating achievements big and small through company-wide appreciation and milestone rewards.
• Annual Performance Reviews : Regular opportunities for feedback, growth, and advancement.

Culture of Growth & Belonging

• Culture of Growth : A collaborative, design-forward environment that values creativity, intelligence, and curiosity - where learning and excellence are a daily practice.
• Guided Skills Development : Access to training, leadership programs, mentorship, and cross-property mobility to encourage achievement and discovery.
• Diversity, Equity, Inclusion & Belonging : We honor individuality while fostering a culture of respect and belonging across all teams.
• Community Engagement : Opportunities to give back through local volunteerism, sustainability, and charitable partnerships.

Health & Wellness

• Comprehensive Health Coverage : Medical, dental, and vision plans through Aetna, designed to fit a range of personal and family needs.
• Wellness Access : Company-subsidized memberships with Equinox and ClassPass, plus wellbeing workshops and mental health resources.
• Employee Assistance Program (EAP) : Confidential support for emotional wellbeing, financial planning, and life management through Unum.

Time Off & Flexibility

• Paid Time Off : Flexible PTO plus 11 paid holidays each year for corporate team members.
• Paid Parental Leave : Paid time off for eligible employees welcoming a new child through birth, adoption, or foster placement.
• Flexible Work Practices : Hybrid schedules for eligible roles and an emphasis on work-life balance.

Financial Wellbeing & Core Protections

• 401(k) Program : Company match of 50% of employee deferrals, up to the first 4% of eligible compensation.
• Employer-Paid Life & Disability Insurance : Core protections with optional additional coverage.
• Financial Education : Access to planning tools and workshops to support long-term stability and growth.

Lifestyle & Travel Perks

• Hotel Stay Benefits : 75% off BAR (floor of $100) across the Proper portfolio.
• Design Hotels Partnership : 50% off participating Marriott Design Hotels.
• Dining Discounts : 75% off food & beverage at all Proper Hospitality outlets.
• Lifestyle Perks : Complimentary or subsidized parking, cell phone reimbursement, and exclusive hospitality and retail discounts.

Why Join Proper Hospitality

At Proper, we build experiences that move people - and that begins with the team behind them. As a best-in-class employer, we're committed to creating one of the Best Places to Work in hospitality by nurturing a culture where creativity, excellence, and humanity thrive together.

Everything we do is grounded in the belief that hospitality is more than a profession - it's an opportunity to care for others and make lives better. Guided by the Pillars of Proper , we show up with warmth and authenticity (Care Proper), strive for excellence in everything we do (Achieve Proper), think creatively and resourcefully (Imagine Proper), and take pride in the style and culture that make us who we are (Present Proper).

We believe our people are our greatest strength, and we invest deeply in their wellbeing, growth, and sense of belonging. From comprehensive benefits to meaningful development programs, Proper is designed to help you build a career, and a life, that feels as inspiring as the experiences we create for our guests.

Our Commitment: Building the Best Place to Work

Our Best Place to Work initiative is a living commitment - a continuous investment in our people, our culture, and our purpose. We listen, learn, and evolve together to create an environment where everyone feels empowered to imagine boldly, achieve confidently, care deeply, and present themselves authentically.

At Proper, joining the team means more than finding a job - it means joining a community that believes in building beautiful experiences together , for our guests and for one another.