SALES - Home Care Liaison

Job Description

Job Description

Benefits:

• 401(k)
• 401(k) matching
• Bonus based on performance
• Competitive salary
• Dental insurance
• Health insurance
• Paid time off
• Training & development
• Vision insurance

Where Purpose Meets Performance

Peggy’s Home Care is seeking an exceptional Sales & Marketing  (known in the industry as a Community Liaison)—a connector, strategist, and relationship builder who understands that great sales are rooted in trust, consistency, and outcomes.

This is NOT a remote position

This role is not just about generating leads—it’s about cultivating meaningful partnerships, elevating our presence across Monterey County, and serving as a trusted guide for families navigating pivotal care decisions. We want someone who thrives in the field, loves building relationships, and embraces the responsibility of meeting and exceeding sales metrics with integrity and heart.

If you are a driven sales professional who wants your work to matter , this is the opportunity to shape the growth of a mission‑driven agency.

Your Focus:

• Build and maintain referral partnerships with hospitals, SNFs, assisted living communities, physicians, social workers, and case managers
• Represent Peggy’s Home Care at community events, outreach activities, and professional networking opportunities
• Develop and execute targeted marketing strategies to expand brand awareness
• Support families and referral sources by clearly articulating service offerings and value
• Identify new opportunities, underserved markets, and strategic partnerships
• Track, analyze, and report key sales metrics, referral trends, conversion rates, and market activity
• Collaborate with internal teams to ensure seamless onboarding and exceptional service delivery

Non‑Negotiable Requirements

• 3+ years of proven success in sales, outreach, and marketing
• Experience building and nurturing referral networks (healthcare strongly preferred)
• Comfortable owning and reporting on KPIs and sales metrics
• Strong public speaking, presentation, and communication skills
• Ability to thrive independently in field‑based relationship building
• High integrity, follow‑through, accountability, and professionalism
• Proficiency with CRM systems, sales pipelines, and calendar/task management
• Genuine compassion for seniors and families navigating care transitions

Why Peggy’s Home Care

• A values-driven agency that puts people first—clients, caregivers, and partners
• Competitive base salary plus performance-driven earnings
• Support, autonomy, and resources to build and grow your territory
• Leadership that invests in your success and professional growth
• An opportunity to directly influence the trajectory of a rapidly expanding agency

Experience Expectations

Minimum:

• 3–5 years of successful sales, marketing, and community outreach

Highly Valued:

• Home care, home health, hospice, senior living, or healthcare referral experience
• Strong understanding of local market dynamics and care continuum pathways

Key Skills:

• Proven ability to initiate, grow, and sustain referral relationships
• Ability to track, analyze, and improve sales performance
• Strategic thinking paired with exceptional interpersonal skills

Role‑Specific Responsibilities

• Execute daily/weekly outreach targets aligned with sales goals
• Coordinate community events, presentations, and educational engagements
• Document and track all sales activity through CRM
• Provide weekly reporting on KPIs, pipeline status, and market feedback
• Ensure referral partners have consistent, reliable communication
• Support the admissions process to drive strong conversion rates

Compensation

Base Salary: $70,000–$85,000 (DOE)
Plus: A robust, uncapped bonus structure tied to weekly and monthly performance goals.
Your results determine your earnings.

If You’re Ready to Excel

If you’re a relationship‑driven sales professional who wants to build something meaningful and elevate the standard of care in our community, we’d love to speak with you.

Apply today and grow with us.