Senior Media Buyer (United States)

Acquire.bet is the leading player acquisition agency, specializing in scaling Casino and Sports Betting brands through data-driven, performance marketing campaigns.

We manage high-volume paid media across Meta, Google, TikTok, CTV, creators, and emerging programmatic platforms.

With 20+ years of expertise, we’re now building the next-generation agency — using cutting-edge AI, automation, and advanced strategy to deliver the highest ROI for our clients.

Role Overview

We’re seeking a Senior Media Buyer to own high-impact, performance-driven digital media programs for gaming clients operating in highly competitive, fast-moving markets. This role blends strategic leadership with hands-on execution, requiring someone who can independently manage significant budgets, push platforms beyond standard playbooks, and serve as a trusted advisor to clients. You’ll have full ownership of media strategy and performance, with the autonomy to test, iterate, and scale what works.

What You’ll Own

• Account & Client Leadership: Act as the primary media lead and strategic advisor for clients, shaping platform strategy, performance priorities, and growth roadmaps
• Performance & Spend Ownership: Own pacing, budget allocation, optimization, and ROI across large-scale paid media programs with accountability to business outcomes
• Channel Strategy & Execution: Lead hands-on execution across paid social, search, programmatic, and biddable platforms with an emphasis on lower-funnel performance
• Testing & Innovation: Drive experimentation across new platforms, betas, formats, bidding strategies, and audience approaches to unlock incremental scale
• Creative Strategy Leadership: Lead the development and evolution of performance-driven creative strategy across accounts, partnering with design to drive iteration, testing, and creative insights that unlock scale
• Performance Storytelling: Translate complex performance data into clear insights.

Key Responsibilities

• Develop comprehensive, data-driven media strategies aligned to client goals, market dynamics, and regulatory constraints
• Execute and optimize campaigns end-to-end, including launch, pacing, real-time optimization, troubleshooting, and scaling
• Build precise media plans covering platform selection, audience targeting, creative strategy, and budget allocation
• Rigorously monitor performance, identify inefficiencies or opportunities, and implement data-backed optimizations
• Design and execute structured testing roadmaps, using performance results to inform strategy and investment decisions
• Proactively surface insights and recommendations that go beyond reporting to drive meaningful growth

Required Experience & SkillsExperience

• 5+ years of media agency or platform experience
• Experience in gaming, sports betting, or interactive entertainment (or a demonstrated passion and deep familiarity with the space)
• Proven hands-on expertise across Meta, Google, TikTok, X, Programmatic, and other platforms
• Experience managing large budgets with direct accountability to ROI and efficiency

Skills

• Strong understanding of emerging AI capabilities in paid media and the ability to integrate new tools into workflows to create competitive advantage
• Deep understanding of performance marketing and lower-funnel acquisition strategies
• Strong analytical fluency with the ability to translate data into clear actions and strategy
• Comfort operating in fast-paced, highly competitive, and regulated environments
• Clear, confident communicator capable of influencing both clients and internal stakeholders