Vice President Marketing, Rare Epilepsy

Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? Lundbeck is a global biopharmaceutical company focusing exclusively on brain health. With more than 70 years of experience in neuroscience, we are committed to improving the lives of people with neurological and psychiatric diseases. Lundbeck employees are inspired and driven by our purpose to advance brain health and transform lives. Join us on our journey of growth!

Bexicaserin is an investigational therapy that has not been approved by the Food and Drug Administration (FDA) for use in Developmental and Epileptic Encephalopathies (DEEs) or any indication. Additional research and information are needed to fully evaluate its safety and efficacy.

SUMMARY:

The VP Rare Epilepsy Marketing, through practical and visionary leadership, is responsible for defining and executing the overall Rare Epilepsy marketing vision and commercialization strategy to drive successful brand performance, launch readiness, market shaping, and long-term business growth. This role leads all HCP and patient personal, non-personal, and omnichannel marketing efforts across the Rare Epilepsy portfolio, with a strong focus on patient and caregiver experience, disease-state education, customer engagement, and rare disease ecosystem development.

VP provides strategic and day-to-day leadership across the extended brand team and key cross-functional partners, ensuring alignment of brand positioning, segmentation, messaging, patient services, and business objectives across the organization. This leader is responsible for lifecycle planning, launch execution, organizational capability building, and developing high-impact marketing strategies grounded in a deep understanding of the patient, caregiver, and HCP journey within rare and specialty neurological diseases.

ESSENTIAL FUNCTIONS:

Vision and Strategic Leadership

• Lead the development and execution of the US Rare Epilepsy marketing vision and commercialization strategy in partnership with the BU Head and key cross-functional leaders.
• Drive launch readiness, market shaping, existing product performance, lifecycle planning, and customer engagement strategies across the Rare Epilepsy portfolio.
• Ensure alignment of brand positioning, segmentation, messaging, and business objectives across the organization.
• Develop patient, caregiver, payer, and HCP-centered strategies that improve diagnosis, treatment, and customer experience.
• Oversee integrated go-to-market planning, disease-state education, omnichannel engagement, and field readiness initiatives.
• Leverage market insights, analytics, and competitive intelligence to optimize strategy, execution, and business performance.
• Partner closely with Medical Affairs, Patient Services, Market Access, Sales, Advocacy, and Analytics to shape the Rare Epilepsy ecosystem and support successful commercialization.
• Build strong relationships with key opinion leaders (KOLs), advocacy organizations, Epilepsy centers of excellence (COEs), and other key external partners.
• Represent the commercial organization at internal leadership meetings, field meetings, advisory boards, and relevant industry engagements, as appropriate.
• Build and maintain a high-performing commercial culture focused on purpose-driven executional excellence, and sustainable business performance.

Marketing Capabilities and Processes

• Lead the evolution of Rare Epilepsy marketing capabilities, processes, and organizational effectiveness to support launch excellence and long-term growth.
• Oversee HCP personal, patient, non-personal, and omnichannel marketing strategy and execution across the portfolio.
• Drive integrated customer engagement strategies tailored to rare disease and specialty neurology audiences.
• Leverage data, analytics, and customer insights to optimize marketing performance and business outcomes.
• Ensure alignment and execution across extended brand teams and cross-functional stakeholders.
• Establish best practices for brand planning, operational excellence, and launch preparedness.
• Ensure all marketing initiatives comply with healthcare regulations, industry standards, and company policies.
• Maintain a strong understanding of the competitive landscape, payer dynamics, treatment ecosystem, and emerging clinical developments within the rare epilepsy space.
• Foster a high-performing, accountable, and innovative marketing culture.

Leader of People

• Serves as a member of the BU Senior Leadership Team
• Has mindset of enterprise leadership and holds individuals accountable across functions
• Provides leadership across the extended brand team and key cross-functional partners.
• Aligns teams around strategic priorities and business objectives to drive execution and results.
• Develops, coaches, and empowers high-performing marketing leaders and teams.
• Build organizational capabilities to support launch excellence and long-term portfolio growth.
• Champions a culture of curiosity, adaptability, accountability, and collaboration
• Recruit and retain top commercial talent, while building strong succession planning and organizational capability.
• Leads talent development and succession planning to ensure future organizational success.

REQUIRED EDUCATION, EXPERIENCE and SKILLS:

• Accredited bachelor's degree.
• 12+ years of biopharmaceutical commercial experience including specialty therapeutics, sales, marketing, market access, or launch commercialization.
• 10+ years of specialty brand marketing experience, digital marketing, omnichannel strategy, and digital transformation.
• 5+ years of people leadership experience developing high-performing teams.
• Previous second-line leadership experience
• Strong command of strategic marketing, launch planning, customer engagement strategy, execution, and analytics.
• Experience developing disease-state education, market shaping, and customer engagement strategies.
• Strong analytical and data interpretation skills, with the ability to translate insights into actionable recommendations.
• Strong understanding of the patient, caregiver, and HCP experience within rare and specialty disease states.
• Enterprise mindset with the ability to drive measurable and sustainable business outcomes.
• Strong communication, relationship management, and cross-functional leadership skills.
• Demonstrated ability to influence across the organization and drive business growth.
• Strong executive presence and presentation skills.

PREFERRED EDUCATION, EXPERIENCE and SKILLS:

• Accredited MBA or master's degree.
• Expertise in Neuro Rare, rare disease, epilepsy, or neurology pharmaceutical marketing.
• Experience leading successful product launch and pre-launch market development initiatives.
• Experience developing complex patient service and distribution/HUB models.
• Commercial cross-functional knowledge specific to specialty therapies and complex patient treatment journeys.
• Experience engaging advocacy organizations, centers of excellence, and specialty provider networks.
• Experience leading omnichannel marketing strategies across personal and non-personal promotion.
• Understanding of specialty access pathways, referral networks, and complex treatment journeys.
• Ideal candidate based in Deerfield, IL.

TRAVEL

• Willingness/Ability to travel approximately 30% of the time is required. Travel is primarily domestic, but occasional international travel is required.
• If based remotely, additional travel will be required to Deerfield, IL, to meet the needs of the role and the business.

The range displayed is a national range, and if selected for this role, may vary based on various factors such as the candidate's geographical location, qualifications, skills, competencies, and proficiency for the role. Salary Pay Range: $320,000 - $370,000 and eligibility for a 35% bonus target based on company and individual performance, and eligibility to participate in the company's long-term incentive plan. Benefits for this position include flexible paid time off (PTO), health benefits to include Medical, Dental and Vision, and company match 401k. Additional benefits information can be found on our site. Applications accepted on an ongoing basis.

Why Lundbeck
Lundbeck offers a robust and comprehensive benefits package to help employees live well and protect their health, family, and everyday life. Information regarding our benefit offering can be found on the U.S. career site .

Lundbeck is committed to working with and providing reasonable accommodations to disabled veterans and other individuals with disabilities during our employment application process. If, because of a disability, you need a reasonable accommodation for any part of the application process, please visit the U.S. career site .

Lundbeck is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, and any other characteristic protected by law, rule, or regulation. Lundbeck participates in E-Verify .

About Lundbeck
At Lundbeck, our most important contribution is easing the burden of the millions of people living with brain disorders. Whether it is migraine, depression, or other brain disorders, patients, their carers, and society as a whole depend on us.


Through cutting edge science and strong partnerships, we develop and market some of the world's leading treatments, expanding into neuro-specialty and neuro-rare from our strong legacy within psychiatry and neurology.


The brain health challenge is real. Our commitment is real. Our impact is real.

About Lundbeck


At Lundbeck, our most important contribution is easing the burden of the millions of people living with brain disorders. Whether it is migraine, depression, or other brain disorders, patients, their carers, and society as a whole depend on us.


Through cutting edge science and strong partnerships, we develop and market some of the world's leading treatments, expanding into neuro-specialty and neuro-rare from our strong legacy within psychiatry and neurology.


The brain health challenge is real. Our commitment is real. Our impact is real.