Sr. Marketing Strategist

• Provides guidance and strategic direction to senior team leaders, and HSO and service line/department leadership and develops/implements plans using e-marketing, collateral production, social media, content development, sponsorship/partnership support and clinical service line marketing. Oversees work of other team members and shared services.
• Leads planning, development and production of consumer and physician marketing materials for the organization and all its facilities, including physician outreach, patient education, and general and targeted consumer outreach. Interviews, writes, coordinates, produces and distributes marketing content; serves as editor of publications and collateral materials to ensure target messaging. Serves as liaison with HSO and department leadership.
• Works with senior HSO and university leadership to prioritize service lines, analyze preference data and provide strategic oversight toward implementation of clinical service line marketing plans; provides input/recommendations on budget needs. Assists with tactical duties including research, interviews, writing, approvals, consents, production and distribution.
• Identifies marketing and/or communications infrastructure needs and analyses metrics to measure ROI. Creates and implements plans to effectively address deficiencies. Evaluates effectiveness and proactively seeks opportunities for ongoing improvement. Monitors and tracks employee/consumer issues and concerns and prepares reports to support planning initiatives.
• Consults with satellite facilities to ensure strategic integration via partnership; Provides direction on developing partnerships with businesses and organizations in executing the marketing plan.

• Bachelor's Degree

• 10+ years

• No Experience

• Master's Degree

• Comprehensive medical, dental, vison, life insurance, and legal services available first day of the month after hire date
• Disability insurance* paid for by BJC
• Annual 4% BJC Automatic Retirement Contribution
• 401(k) plan with BJC match
• Tuition Assistance available on first day
• BJC Institute for Learning and Development
• Health Care and Dependent Care Flexible Spending Accounts
• Paid Time Off benefit combines vacation, sick days, holidays and personal time
• Adoption assistance

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