Senior Marketing Manager

Are you an experienced Performance Marketing leader with deep expertise in paid media, player acquisition and AAA game launches?Join a global publishing organisation where you'll lead North American performance marketing strategy for upcoming AAA PC and console titles. This is a high-impact role responsible for media planning, agency leadership, attribution, experimentation and campaign optimisation, helping drive player acquisition and measurable business growth at scale.About the roleYou will own North American performance marketing strategy and execution, working closely with global publishing teams to plan and deliver large-scale paid media campaigns across the full player acquisition funnel.From launch planning through live campaign optimisation, you'll manage agency relationships, media investment, attribution frameworks and performance analytics while helping establish scalable marketing capabilities and best practices for future titles.This role is ideal for a senior games marketing professional who combines strategic thinking, channel expertise and strong analytical skills with a proven track record of delivering results for premium game launches.What you'll doPaid Media & Acquisition StrategyDevelop and execute North American paid media strategies across major digital channels.Lead media planning, budgeting and campaign execution for AAA title launches.Partner with global teams to align acquisition strategies with broader go-to-market objectives.Manage media investment, pacing and performance optimisation against key business goals.Drive full-funnel player acquisition strategies across PC and console audiences.Establish KPI frameworks, forecasting models and campaign planning processes.Agency & Creative LeadershipLead end-to-end agency management, including selection, onboarding and performance oversight.Develop creative briefs and campaign requirements for media and creative partners.Partner with internal and external creative teams to design and execute testing frameworks.Optimise creative performance through ongoing experimentation and analysis.Ensure agencies remain aligned with campaign objectives and performance targets.Attribution & AnalyticsBuild and oversee attribution frameworks across marketing channels.Implement scalable measurement systems and reporting structures.Develop dashboards and executive-level reporting tools.Analyse campaign effectiveness and provide actionable recommendations.Translate complex performance data into clear strategic insights.Lead regular business reviews with internal stakeholders and publishing teams.Platform & Storefront OptimisationCollaborate with platform partners and internal teams to improve storefront visibility and performance.Support digital merchandising initiatives and optimisation opportunities.Align acquisition efforts with launch milestones and promotional programs.What we're looking forExperience8+ years of performance marketing experience within the games industry.Experience supporting or leading major AAA game launches.Proven history managing large-scale multi-channel acquisition campaigns.Experience managing annual media budgets of $1M+.Experience working across PC and console ecosystems.Strong agency management experience from briefing through performance evaluation.SkillsDeep expertise across Google Ads, YouTube, Meta and Programmatic platforms.Strong understanding of player acquisition and full-funnel marketing.Experience with attribution and analytics platforms.Advanced campaign optimisation and ROAS management capabilities.Strong analytical and data storytelling skills.Experience creating dashboards and performance reporting frameworks.Excellent stakeholder management and communication abilities.Strong business planning and forecasting skills.PreferredExperience with Gamesight, Google Analytics, Looker Studio, Tableau or similar platforms.Experience working with global publishing organisations.Experience working with international stakeholders and teams.Korean language skills are a plus.Working style / behavioursHighly analytical and performance-driven.Commercially minded with a strong focus on measurable outcomes.Strategic thinker who can also execute in detail.Collaborative across marketing, publishing, analytics and creative functions.Comfortable operating in fast-paced launch environments.Strong ownership mentality with a continuous optimisation mindset.Why join?Lead performance marketing for major AAA launches in one of the world's largest gaming markets.Own significant media budgets and acquisition strategy.Build scalable performance marketing capabilities and best practices.Work closely with platform partners, agencies and global publishing teams.High-visibility role with direct impact on business growth and launch performance.Competitive compensation package and comprehensive benefits.Benefits401(k) with company matchingMedical, dental and vision insuranceLife insuranceLong-term disability coverageHybrid work environmentLocation: Los Angeles, California (Hybrid)Employment Type: Full-timeSalary range: $165,000 - $213,000 USD per annum + incentivesIf you're a performance marketing leader with a passion for player acquisition, data-driven decision-making and AAA game launches, we'd love to hear from you.Apply now or email Joe McKernan - View email address on click.appcast.io of experience and salary levels are shown purely as a guide. We will only consider applications from candidates that can demonstrate the skills or experience required for the role.Please be aware that while we would love to respond to every application we receive, due to high numbers we cannot guarantee this. We do however appreciate any time you invest into the application and will make sure to get in touch should anything in future more closely fit your skillset.