Senior Sales Manager (HYBRID)

Senior Sales Manager: HYBRID – C-4 Analytics

C-4 Analytics is a fast-growing, private, full-service digital marketing company that excels at helping automotive dealerships increase sales, increase market share, and lower cost per acquisition. C-4 Analytics is committed to developing innovative solutions for every dealer in every market and to providing the highest levels of accountability and customer service. We are currently hiring for a Senior Sales Manager: HYBRID as we look to expand our team and support our growing roster of local and national clients.

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Who We're Looking For: Senior Sales Manager: HYBRID 

We’re looking for a process-driven, metrics-focused sales leader to take full ownership of one of our sales teams and its revenue engine. This role’s success is built on strong process discipline, accountability, and mentorship, as your energy comes from making other people better. Your primary objective is to ensure every rep executes the core proven non-negotiables that drive success, using a structured weekly cadence to create, nurture, and close new business across the entire sales lifecycle. You will lead a deeply consultative sales process, focusing on the daily hands-on approach and execution needed to translate complex solutions into mission-critical business outcomes for your pod.

We will prioritize local candidates who can commute to our office in Wakefield, MA. However, we are open to considering exceptional candidates who are not local.

A day in the life of a Senior Sales Manager:

• Sales Leadership & Hands-on Approach: Fully manage, train, and guide sales team members with a hands-on approach, driving outside sales rep engagement by helping them succeed and ensuring all outreach, from cold calling to in-person presentations, aligns with company standards and proven methodologies.

• Strategic Market Engagement: Partner with internal stakeholders across Sales Ops, Marketing, and Business Development to drive territory management, target account development, and high-impact messaging for key markets.

• Pipeline & CRM Management: Oversee the pipeline development process through hands-on leadership support with the team, ensuring maintenance of accurate CRM data, and completing all assigned tasks to support the execution of sales consultants.

• Deal Intervention & Hands-on Approach: Consistently support consultants to conduct deal reviews, intervene in stalled deals, and represent the company at high-stakes strategy meetings and trade shows. The goal is to use a hands-on approach to help the team close, not to close for them.

• Strategy & Tool Optimization: Collaborate with Sales Operations and Presentation teams to ensure all sales tools and reporting reflect a strong ROI and the key strategies necessary to close the deal.

• Executive Alignment: Support executive sales leadership and the executive team strategies by ensuring flawless execution and reporting from your sales team.

What you’ll need to succeed:

• Educational Background: Bachelor’s Degree or an equivalent combination of education and professional training.

• Sales Expertise: 7+ years of combined inside and outside sales experience, specifically within the digital marketing and automotive industries.

• Leadership Tenure: 5+ years managing B2B sales reps, having led a team of 5–10 quota-carrying representatives and leading them to achieve and exceed quota targets.

• Track Record of Building: Proven history of successfully leading high-performing sales teams through key behavioral changes.

• Process Discipline: Must be process-driven and metrics-obsessed, comfortable running a structured daily/weekly/monthly cadence and reading a HubSpot or Salesforce dashboard like a coach reads game film.

• Operating System Fluency: Has run or worked inside a structured operating cadence (e.g., EOS, MEDDIC, scorecard-based reviews, weekly L10s) and is proficient with CRM tools like HubSpot or Salesforce as a manager—not just a user.

• Hands-On Approach Mindset: Energy comes from making other people better, not from being the top closer. Must be able to run a deal review without taking over the deal.

• Accountability & Feedback: Comfortable holding people accountable, delivering hard feedback without flinching, and moving quickly on a bad fit.

• Industry Affinity: Affinity for the auto industry or adjacent experience (e.g., dealer technology, digital media) is required, but deep expertise is not necessary.

• Mobility & Travel: Must possess a valid driver’s license and maintain a clean driving record. Ability and willingness to travel up to 50% of the time, including regular travel to Wakefield, MA, to support client deals and company initiatives.

• Preferred Experience: Background in SaaS, digital media, or marketing services sales

• Strategic Communication: Exceptional written and oral communication skills with the ability to navigate diverse communication styles and build interest in complex digital solutions

• Relationship Building: Ability to establish and maintain productive, collaborative relationships with stakeholders at all levels, both internally and externally.

• Adaptive Collaboration: A team-oriented mindset with the ability to work across departments to achieve collective goals.

Compensation:

We offer a competitive compensation package commensurate with experience and qualifications. The salary range for this position is $95,000.00 - $130,000.00. The annual on-target earnings range for this position is $245,000.00 - $350,000.00. The final salary will be determined based on factors such as skills, knowledge, and demonstrated expertise.

In addition to the base salary, we provide a comprehensive benefits package that includes health insurance, retirement plans, paid time off, and professional development opportunities.

Please note that the stated salary range is flexible and negotiable based on individual qualifications and fit for the role. We encourage candidates to discuss their salary expectations during the interview process.

Flexibility:

The Director may benefit from the flexibility to work in a way that suits them best. We offer the following working options:

• Office-Based: Our modern and well-equipped office space provides a collaborative environment where you can work closely with your team, engage in face-to-face interactions, and foster a sense of community.

• Hybrid: For those who prefer a balance between office and remote work, we offer a hybrid model. This allows you to divide your time between working in the office and remotely, providing the best of both worlds.

Working at C-4 Analytics

We provide our employees with a range of benefits, including career development programs, unlimited paid time off, and additional perks. All are welcome to visit our careers ( and culture ( page for more details. 

More About C-4 Analytics

C-4 Analytics takes the guesswork out of advertising. We don’t over-promise: we over-deliver. We provide real value to our clients because we really value them as partners. We love Google and Facebook, and also love Instagram and TikTok. We innovate, educate, and instigate. We are forward-thinking, but we learn from the past. We are results-driven, and our strategies drive results. We love the practical applications of psychology to marketing, but we aren’t above a good practical joke. We are team players, but we love to crush our competitors. We create an environment of respect, and we respect the environment. We are the brains and the good looks. We are very humble. We are nerds, but cool, likable nerds. We are never gonna give you up. Never gonna let you down. We are all work and all play. We calculated that only 15.8% of visitors who started this paragraph would actually read this far down. We are C-4 Analytics.

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