Marketing and Social Media Coordinator

Marketing & Social Media Coordinator

Ensemble Performing Arts is seeking a part-time Marketing and Social Media Coordinator for Hawkins School of Performing Arts located in Folsom, CA. The Marketing & Social Media Coordinator is responsible for leading the studio's day-to-day marketing presence, digital storytelling, and campaign execution. This role combines creative content creation with strategic marketing initiatives to increase enrollment, strengthen community visibility, and ensure brand consistency across all channels.

This position manages social media, campaigns, email marketing, community outreach, creative assets, and performance reporting. The ideal candidate is both creative and organized—someone who can capture the heart of Hawkins while also driving measurable results.

We're Looking for Someone Who Is

• Highly organized and detail-oriented
• Creative and proactive
• Friendly, professional, and compassionate
• Comfortable working around children and families
• Strong communicator and team player
• Calm under pressure and solution-oriented
• Able to meet deadlines and manage multiple priorities
• Passionate about arts education and community impact

Who You'll Work With

Reports To: General Manager Collaborates With: Programs Director, Artistic Director, Operations Director, Social Media/Creative Contractors, Graphic Designers, Leadership Team, Community Partners

What You'll Focus On

Social Media & Content Creation

• Manage the studio's social media presence across platforms
• Publish engaging posts, stories, reels, and promotional content weekly
• Capture photo/video content during classes, rehearsals, performances, and events
• Write captions, hashtags, tags, and calls-to-action
• Monitor comments, messages, tags, and audience engagement
• Maintain organized media libraries in shared drives and Canva

Marketing Campaigns & Enrollment Growth

• Plan and execute campaigns for: Enrollment periods, Summer camps & intensives, Performances & productions, Auditions & master classes
• Maintain a rolling 90-day marketing calendar
• Coordinate messaging across social media, email, website, and print channels
• Support lead generation and student enrollment goals

Email Marketing & Communications

• Create and send monthly newsletters
• Develop targeted e-blasts for promotions, events, reminders, and announcements
• Maintain email/contact databases through Constant Contact or similar platforms

Community Outreach & Brand Visibility

• Identify local partnerships, events, schools, festivals, and outreach opportunities
• Coordinate participation logistics and promotional materials
• Increase studio awareness within the community
• Help generate reviews, testimonials, and referral opportunities

Analytics & Reporting

• Track performance metrics including reach, engagement, leads, conversions, and campaign ROI
• Prepare monthly reports with insights and recommendations
• Help leadership understand what is working and where to improve

Weekly Expectations

• 4+ social media posts per week
• 5+ story posts per week
• Ongoing engagement and inbox monitoring
• Content capture as needed
• Campaign execution and scheduling
• Team collaboration meetings/check-ins
• Newsletter or email campaign support as needed

How We Measure Success (KPIs)

• Growth in leads and trial enrollments
• Increased student registrations tied to campaigns
• Social engagement and reach growth
• Consistent monthly content cadence
• Positive family/community sentiment
• Strong brand consistency across all channels

Ideal Experience

• Marketing, communications, or social media experience
• Experience with Canva, Meta platforms, scheduling tools, and email platforms
• Photography/video editing skills preferred
• Experience in dance, arts, education, or youth-focused businesses is a plus

About Hawkins School of Performing Arts Hawkins School of Performing Arts is a legacy studio that has been inspiring dancers, singers, and actors for more than four decades. We are a place where first steps are celebrated, passions are discovered, and artists of all levels are empowered to grow.

At Hawkins, we believe the performing arts build more than skill, they build confidence, discipline, and heart. Through world-class training and dedicated instruction, we nurture both the artist and the individual. Whether beginning a journey or striving for the next level, Hawkins is a home where talent is developed and the human spirit is uplifted.

About Ensemble Schools Ensemble Schools is a collaborative network of community-driven Music & Dance schools. While each school maintains its unique identity, they share resources to ensure collective success.

Who We Are Our mission is to empower artists by safe-guarding the business that love them. Our values include:

• Stewardship: We are caretakers of our local businesses and communities, helping them thrive by making it easy for our teachers to cultivate an enriching learning experience for students.
• Growth: Our teachers are integral to our success, and we are committed to their professional growth. As an ever-growing partnership of music and dance schools, we seek to increase the high-quality resources provided to our schools and teachers.
• Stagehands: Our Shared Services team runs in the background to support our schools. By doing this, we champion our teachers and students to be the real stars of the show!

How to Apply Interested candidates are invited to send their resume and a brief cover letter to Allison Liedman through this portal. We embrace diversity within our artistic community and encourage all qualified individuals to apply.