Social Media Content Creator

Sam Bernstein Law is seeking a creative, proactive, and detail-oriented Social Media Content Creator to help bring one of Michigan’s most recognized legal brands to life across social platforms. This role is heavily focused on content creation and execution, including capturing day-to-day moments, creating short-form video content, developing engaging campaigns, and helping shape the firm’s digital presence through consistent, high-quality storytelling. The ideal candidate is someone who enjoys creating daily content, telling stories through video and photography, staying ahead of social trends, and understanding how to apply those trends appropriately within a professional brand environment. You’ll work closely with an established marketing and creative team to create content that is modern, engaging, professional, and aligned with the trust and reputation the Sam Bernstein Law brand represents. Our content should feel authentic, polished, and audience-aware. We serve clients who may be going through difficult and emotional situations, so strong judgment and emotional intelligence are essential. The right candidate understands how to create engaging content without compromising the professionalism, credibility, and prestige of the firm. We are looking for someone with strong creative instincts, professionalism, and a willingness to grow. Professional experience is valuable, but we are equally interested in candidates who have developed strong content skills through internships, freelance work, college organizations, personal projects, or social media management experience. This is an opportunity to help shape and grow the social presence of one of Michigan’s most recognized and trusted brands. We value originality, initiative, and people who are excited to contribute ideas. Key Responsibilities Create, edit, schedule, and publish daily social media content across multiple platforms, including Instagram, LinkedIn, Facebook, TikTok, and YouTube. Capture photo and video content at firm events, office activities, community initiatives, and day-to-day moments that showcase firm culture and personality. Develop high-quality multimedia content including reels, short-form videos, graphics, stories, carousels, and written copy. Write engaging, on-brand captions and messaging tailored to each platform and audience. Ensure all content aligns with the firm’s brand standards, professionalism, tone, and reputation. Exercise sound judgment when creating and publishing content by considering how it may be perceived by employees, clients, referral partners, and potential future clients. Stay current on social media trends, platform updates, viral formats, and emerging content styles, and thoughtfully adapt them in a professional and brand-appropriate way. Repurpose content into multiple formats to maximize reach and engagement. Assist in content planning, brainstorming, and maintaining the social media content calendar. Schedule and organize content within the firm’s social media management platform. Collaborate with internal teams to highlight firm initiatives, employee stories, community involvement, recruiting efforts, and thought leadership. Monitor content performance and provide insights and recommendations to improve engagement and reach. Work closely with the creative strategist and social media community manager to support broader marketing and branding initiatives. Qualifications Experience creating content for social media through professional work, internships, freelance projects, campus organizations, personal brands, or similar experience. Strong understanding of social media platforms, trends, content formats, and best practices. Ability to balance creativity and entertainment with professionalism and brand awareness. Strong judgment and emotional intelligence when creating content for a professional services brand. Proficiency with content creation and editing tools such as Adobe Creative Suite, Canva, CapCut, Premiere Pro, Final Cut, or similar platforms. Strong photography, videography, and short-form video editing skills. Excellent written communication skills with the ability to adapt tone and messaging for different audiences. Comfortable capturing content in live environments and working with employees and teams across the organization. Highly organized with the ability to manage multiple projects, deadlines, and posting schedules. Self-starter mentality with a willingness to take initiative and generate creative ideas. Ability to thrive in a fast-paced, collaborative environment with shifting priorities and real-time content opportunities. Experience in professional services, law, healthcare, or another regulated industry is a plus, but not required. Bachelor’s degree in Marketing, Communications, Media, or related field preferred but not required. What to Expect We take the time to personally review every application and portfolio submission. We value creativity, professionalism, and alignment with our brand, and we appreciate the effort candidates put into applying. To Apply Please submit: Resume Portfolio or examples of social media content you have created Links to social accounts you have managed or contributed to 2–3 examples of content you are most proud of A short explanation of how you balance engaging content with maintaining a professional brand image #J-18808-Ljbffr Sam Bernstein Law