Assistant Brand Manager

Do your Best Work in Mooresville

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up - we invest in you so you can find your inspiration.

Your Impact
The primary purpose of the Private Brands Management Lead (Assistant Brand Manager) is to assist in developing differentiated, meaningful brands at Lowe's. The role will support in executing against growth opportunities leveraging consumer insights, understanding the competitive landscape and working closely with cross-functional teams to drive the overall strategic success of Lowe's owned brands. The position will report to the Brand Manager-Private Brands and will serve as a subject matter expert, in partnership with manager, of assigned owned brand(s).

What You Will Do

• Maintain brand standards on assigned brands - the brand positioning and identity
• Research and maintain knowledge on relevant product assortment, competitive landscape, market dynamics and maintains competitive tracking information
• Serve as a knowledgeable partner for designated private brands. May be the first point of contact for questions for designated brands
• Support Brand Manager - Private Brands in moving each brand's strategy forward through project execution, creating deliverables and communicating with cross-functional partners
• Gather consumer insights and shares opportunities for assigned brands with Brand Manager - Private Brands
• Create private brand business cases for designated brands and shares information to the Brand Manager to aid in the building of new strategies and market positioning.
• Communicate brand positioning to cross-functional partners to ensure alignment across channels. Provide guidance to the product development team on assortment line designs to ensure alignment to brand standards
• Write creative briefs to support for brand assets, such as photography, infographics and copy
• Provide first level support to creative teams, marketing, agency and digital on creative assets and consumer touch points
• Gather information from product development and vendors to aid in associate training for product launches
• Conduct competitive and insights audit to help inform potential brand claims. Work with Product Development team and QA on substantiating claims and documenting for legal review

Minimum Qualifications

• Bachelor's degree Business Administration, Merchandising, Marketing or related field or equivalent years of experience in lieu of education requirement, if applicable
• 5+ years experience in marketing or brand management
• 3+ years writing strategic briefs and working cross functionally with creative teams

Preferred Skills/Education

• 1+ years experience managing a P&L or working alongside a P&L owner
• 1+ years experience leading brand or category work at a retailer or CPG company

About Lowe's

Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe's employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.


Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.