Senior Media Planner

Senior Media Planner

Role: The senior media planner is responsible for developing and managing the implementation of media plans. This role also oversees administration, financial management, reporting, and optimization recommendations and execution. Additional responsibilities include developing POVs based on media valuation, managing and tracking budgets, and maintaining strong vendor relationships. In addition, this role is responsible for supporting business improvement by meeting personal and departmental goals and objectives timely and effectively.

Areas of Focus:

• Disciplined Business Leadership
• Media Innovation
• Team Player

Qualifications/Traits:

• Education: A bachelor's degree in a related field.
• Skills and Experience: A minimum of 4-5 years of media planning and program management experience; current title of media planner or higher preferred. Digital media experience. Solid background in traditional media planning/buying within an agency environment. Experience managing multiple clients and cross-functional teams. Exposure to planning all media channels, both national and local. Experience with core planning tools and systems. Strong quantitative and analytical skills. Proven ability to translate strategic plans into flawless real-world execution. Strong negotiation skills and experience with integrated multichannel media packages. Demonstrated proficiency in digital media channels including display, mobile, and search. Strong understanding of ad serving, behavioral targeting, media, and analytics.

Salary Range: $60,000 - 70,000 annually