Director of Product

Niural is the AI-native global PEO for the modern workforce. Our mission is to give every growing company enterprise-grade payroll, benefits, and compliance without the enterprise overhead. Built from scratch rather than retrofitted onto legacy systems, Niural combines payroll, PEO/ASO, global EOR, benefits, and vendor payments into one intelligent platform. Powered by EMMA, our AI coworker that executes — not just advises — Niural runs payroll and compliance across 150+ countries with near-perfect accuracy. Backed by a $52M Series A and $200M+ in annualized gross revenue on our PEO product alone, we're building the financial infrastructure that companies run their businesses on.

About the role

We are hiring a Director of Product to own the end-to-end product experience at Niural. This is a player-coach role reporting directly to the CEO: you will set product strategy alongside the founders, lead and grow a unified team of PMs and designers, and stay hands-on enough to prototype, critique, and ship.

What you will do

Own the product vision and roadmap across payroll, PEO/EOR, benefits, and payments as a single, coherent experience

Set the taste bar for the company: every screen, every interaction, every word in the product reflects your standard

Define the interaction model for agentic software: how users hand work to EMMA, watch it happen, and come away feeling the product is magical rather than opaque

Use AI-native building as your default workflow: prototype in hours, test with real users in days, and expect the same velocity from your team

Lead, hire, and develop a unified product and design team where PMs have design sensibility and designers think in product outcomes

Run tight discovery loops with customers, from founder-led startups to enterprise HR and finance leaders, and turn insight into shipped product

Partner closely with engineering on prioritization and quality; make tradeoffs explicit and decisions fast

Own delight and correctness together, including the edge cases in tax, compliance, and money movement where the details are the product

Contribute to the company narrative: your work will show up in fundraising, sales, and how the market understands AI-native payroll

What we are looking for

5+ years across product management, with 2+ years leading teams; you have shipped complex B2B or fintech products at scale

True dual fluency, not adjacency: you can pressure-test a PRD and give a substantive design critique in the same meeting, because to you they are the same conversation

Demonstrated taste: a portfolio or shipped work that makes people say "this feels different," even in an unglamorous domain

You build with AI daily. You have shipped or prototyped with modern AI tools and believe the leverage they create raises the standard for craft rather than lowering it

Strong opinions about what makes agentic and LLM-powered products feel trustworthy and magical rather than gimmicky

Experience in payroll, HR tech, fintech, payments, or another regulated, correctness-critical domain is a strong plus

Comfort operating with ambiguity, owning outcomes, and communicating crisply with founders, customers, and investors

Track record of hiring people with taste and helping them get better

Nice to have

Founding design or founding product experience at an earlier-stage company

Global product experience (localization, multi-country compliance, cross-border payments)

Enterprise and SMB dual-audience experience

Why Niural

At Niural, we're building the future of global workforce management with a relentless focus on innovation and impact. Join a collaborative, mission-driven team in the heart of NYC, where you'll work alongside visionary leaders and top talent shaping how AI transforms benefits and underwriting. We offer a competitive salary, comprehensive health, dental, and vision benefits, 401(k) with match, unlimited PTO, and access to an unparalleled network of founders, investors, and industry events in NYC.

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Niural AI is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.