Senior Manager, Lifecycle Marketing

Description At TTC, we are enriching lives by connecting people and places. For over 100 years, we have been bringing the world closer together by crafting journeys that create lasting memories, lifelong friendships and meaningful cultural connections. Across more than 70 countries and our award-winning brands, we design and deliver travel experiences that go beyond sightseeing and change perspectives. Behind every unforgettable journey is a passionate team making it happen. That is where you come in. Our values Five shared commitments shape how we work, and how we will work with you. Value Every Voice: We put people first. Act with Integrity: We do what is right. Explore Beyond Boundaries: We are driven by curiosity. Own the Outcome: We take responsibility for our decisions. Succeed Together: We have each other's backs. ABOUT THE ROLE We’re looking for a Senior Manager, Lifecycle Marketing to lead and develop our Trade CRM & Email team while shaping the strategy, evolution and execution of lifecycle marketing for TTC Tour Brand’s travel advisor partners. You’ll use data, automation and personalization to strengthen advisor onboarding, engagement, training, retention and sales performance. This is a strategic people-leadership role with ownership of the TTC Tour Brands Trade lifecycle roadmap. You’ll translate commercial priorities into meaningful advisor journeys, develop the team’s capabilities and partner across Sales, Marketing, Data & Insights and Technology to deliver measurable business outcomes. We’re looking for a trusted leader who can build alignment across teams, influence decision-making and turn different perspectives into transformative ideas and meaningful outcomes. WHAT YOU WILL DO Lead, coach and develop the CRM and Email team, creating clear priorities, accountability and opportunities for continued growth. Own and evolve the Trade lifecycle marketing strategy and roadmap across advisor onboarding, activation, engagement, training, conversion, retention and re-engagement. Translate commercial goals and customer insights into automated, personalized and measurable lifecycle programs. Use segmentation, behavioral data, triggers, personalization and testing to deliver increasingly relevant advisor experiences and improve commercial performance. Champion a test-and-learn culture, using performance insights and meaningful KPIs to identify opportunities and continuously improve lifecycle programs. Partner across Sales, Marketing, Partner Marketing, Training, Brand, Product, Data & Insights and Technology, building alignment and influencing priorities without relying on formal authority. Act as a trusted lifecycle marketing advisor, listening to different perspectives, constructively challenging assumptions and recommending solutions based on business and customer outcomes. Build strong partnerships with our DTC CRM & Retention and Technology teams to share expertise, solve common challenges and make effective use of shared capabilities. Maintain sufficient technical understanding to coach and challenge the team, troubleshoot when needed and provide occasional hands-on support during exceptional business or capacity needs. Maintain strong standards across data quality, consent, privacy, email governance, workflows, quality assurance and performance reporting. Requirements ABOUT YOU Essential Significant progressive experience in lifecycle marketing, CRM or marketing automation, ideally within a B2B or B2B2C environment. Demonstrated people leadership experience, with a genuine commitment to coaching, developing and empowering team members. Proven experience developing lifecycle marketing strategy and translating commercial objectives into customer journeys, automation and measurable programs. Strong understanding of segmentation, personalization, behavioral and transactional triggers, testing, optimization and lifecycle performance. Strong cross-functional leadership skills with the ability to build relationships, influence without authority and create alignment across different stakeholder groups. Technical credibility across CRM and marketing automation platforms, with enough hands-on experience to effectively guide practitioners and challenge solutions. A track record of using data, customer insights and performance results to shape recommendations and improve engagement, conversion or commercial outcomes. Strong communication and project-management skills, with the ability to balance strategic initiatives, day-to-day delivery, competing priorities and team capacity. Ability to work hybrid in Costa Mesa, California. Desirable Hands-on experience with Salesforce Marketing Cloud, including Journey Builder, automation workflows, segmentation, personalization and email execution, is strongly preferred Working knowledge of HTML and email scripting such as AMPscript is advantageous. Experience leading lifecycle transformation, personalization, CRM automation or customer journey redesign. Experience within travel, hospitality, retail, e-commerce or another customer- or partner-led environment. Experience supporting B2B partner onboarding, education, engagement, retention or sales enablement through lifecycle marketing. Experience working within a multi-brand or global organization and collaborating across shared CRM, data and technology resources. Accepting applications through November 6, 2026 We may close this vacancy earlier than the advertised closing date if we receive a high volume of applications or identify suitable candidates through our sourcing activities. We therefore encourage interested applicants to submit their application as early as possible #J-18808-Ljbffr The Travel Corporation (TTC)