Senior Marketing Manager, Demand Generation

Job Description Based in Washington, D.C., Quorum is a fast-growing software company and is the leading provider of workflow software and information services for government affairs professionals across the corporations, non-profits, associations, and governmental end-markets. Quorum allows users to manage stakeholder engagement, launch grassroots advocacy campaigns, and track legislative activity at all levels of government, including federal, state and local. Quorum provides mission-critical solutions to public affairs professionals for their work in Congress, all 50 state legislatures, major U.S. cities, the European Union, and 30+ countries around the globe. Quorum serves over 2,000 customers globally including over 50% of the Fortune 100, and has over 350 team members across the globe. The company recently acquired Capitol Canary, a market leader in grassroots advocacy software. The Senior Marketing Manager , reporting to the Director of Demand Generation, will help generate leads for Quorum through integrated digital-first marketing campaigns that drive pipeline for the sales team. They will create full-funnel campaigns incorporating email, ads, events, and more. The ideal candidate is motivated and self-directed and understands how to engage B2B prospects. Success in this role will be measured by the ability to execute various programs that effectively move leads through the funnel and re‑engage stagnant leads, accounts, and opportunities. This position is an individual contributor who is highly collaborative with sales, the Business Development Team, and the entire marketing department. Responsibilities Increase the volume of monthly marketing‑influenced sales meetings and achieve marketing‑originated pipeline targets. Regularly plan, execute, and optimize campaigns around core ideal customer profiles and personas. Report on digital KPIs and general campaign performance metrics to continuously optimize tactics. Launch regular A/B or new tactic tests and share results and insights. Leverage AI tools to enhance campaign efficiency and effectiveness, adhering to data privacy and company policies. Create new content for emails, ads, and other buyer‑facing assets. Train AI tools and work with the team to convert generalized content into hyper‑personalized pipeline‑generating assets. Automate manual processes to instantly enroll prospects in the correct marketing campaigns. Collaborate with marketing leadership and ops to ensure efficient lead handoff, tracking, and follow‑up using CRM and marketing automation platforms. Collaborate with cross‑functional teams, including web designers, content team members, and graphic designers, to ensure cohesive digital branding across campaign tactics. Analyze our existing database to regularly identify trends, competitive landscape, and customer needs to inform Demand Generation‑segment specific strategies. Uncover systems efficiencies using digital processes and leverage automation tools to speed up manual processes and improve lead velocity. Generate regular reports and assist with metrics tracking. Manage agency relationships and insure successful results – including managing the paid search agency relationship. Requirements Prior experience of 4-7 years with a similar role. Proficiency in speaking and writing English, with the ability to communicate effectively and professionally with all team members. Experience with Salesforce, Marketo/Hubspot and Demandbase or similar account management and CRM systems. Proficient in B2B campaign design. Ability to prioritize, multi‑task, and be detail‑oriented in a fast‑paced, high‑growth environment. Ability to handle confidential information with integrity. Carried out successful B2B advertising campaigns. Physical effort/lifting up to 50 pounds irregularly. Occasional travel may be required for team/client meetings. About the Marketing Team We’re a close‑knit team of innovative, hardworking, and optimistic people who value responsibility, productive discourse, and personal growth. We work hard to deliberately develop our team member’s careers. We are voracious learners and will be your mentors, confidantes, and supporters. Our team is dedicated to building and growing a remarkable company. Working at Quorum is unique and particularly fulfilling because each team member’s work directly impacts the company’s success. We use testing to optimize how we do our jobs on a daily basis. We are a small team, so we pitch in wherever needed. Our Work Environment We are a hybrid team with flexible work options: work remotely or choose to come into our vibrant, sunlit space in our modern, open concept office in Washington DC. Our office building is located in the heart of downtown DC, easily accessible by metro, bus and rideshares. It is also in close proximity to great restaurants, food trucks, shopping, and popular happy hour spots. Our team loves to spend time doing fun things outside of the office – both together and remote, which we call Quorum Fun events. Past Quorum Fun events have included apple picking, yoga, virtual art classes and wine tasting. Do you want to learn what it’s like to have a real impact at a fast‑growing company that is changing the way the advocacy process works? If so, drop us a line. We’d love to talk to you! Compensation Structure On Target Earnings: $105,000.00 – $130,000.00 (dependent upon base salary) Base Salary: $90,000.00 – $115,000.00 (commensurate with experience) Benefits Flexible Paid Time Off Paid Company holidays plus additional company‑wide days off for team members to rest and recharge Four Day Weekends for President’s Day, Memorial Day, Fourth of July and Labor Day Free Subscription to the Calm App Free Subscription to LinkedIn Learning to support professional development Invest in Yourself Days – one designated day per quarter is dedicated to your professional development! One‑time Work from Home Stipend 401k match Choice of trans‑inclusive medical, dental, and vision insurance plan options Virtual and in‑person team events Bright sunlit open office concept with your own dedicated desk (if you want it) Inclusion & Diversity Affinity Groups to support belonging 12 weeks paid parental leave We comply with all requirements for US government federal contractors issued by the OFCCP, IFR, and the terms of our government contracts. EEO/AA/F/M/Vet/Disabled We are currently hiring for this position in the following states: AZ, DE, DC, FL, GA, IL, KS, KY, LA, ME, MD, MA, MI, MO, MT, NE, NJ, NY, NC, OH, PA, SC, TN, TX, VT, VA, WA, WV. #J-18808-Ljbffr