Marketing Manager

Job Description

Job Description

Description:

MORE THAN A JOB. A CAREER THAT CHANGES LIVES

160 Driving Academy is the largest CDL training school in the country—14 years strong, with 90+ locations across 32 states, and roughly 20,000 students earning their commercial driver's license with us every year. We graduate at an 80%+ first-time pass rate because we take the work personally.

Behind every one of those graduates is a working adult who chose to bet on themselves—a parent looking for stable income, a veteran starting a second career, or a worker pivoting out of an industry that was no longer hiring. They picked up the phone, called us, and someone on the other end treated their question like it mattered.

Every one of those students found us somewhere first—a search result, a video, a social post, a sign on a yard fence, or our name on the side of a truck. Marketing is how the next 20,000 students find us. It's how a national brand shows up consistently across 90+ locations and on every screen where someone is deciding to change their life.

This is a role for a builder—a hands-on marketer who brings ideas, takes ownership, and wants to grow alongside an ambitious marketing organization.

ABOUT THE MARKETING MANAGER ROLE

As Marketing Manager, you'll help bring campaigns to life, create engaging content, coordinate marketing initiatives, manage projects, and support both consumer and business marketing efforts that drive measurable business results. This is an execution-focused role with significant ownership—from website copy and video content to integrated campaigns and location branding in the field.

You will report directly to the Chief Marketing Officer and work closely with internal departments, field teams, and outside vendors. We're looking for someone who doesn't wait to be told what to do—you bring ideas, solve problems, embrace challenges, and take pride in delivering high-quality work. This is a remote position (Chicago-based preferred) with travel as needed for video production, events, and location branding.

WHAT YOU'LL DO AS THE MARKETING MANAGER

Content Marketing

• Create marketing content that informs, inspires, and drives action, including: website copy, landing pages, email campaigns, social media content, video concepts, & sales support materials 
• Help tell the 160 Driving Academy story while supporting lead generation and brand awareness. 
• Maintain brand consistency across all marketing channels.

Social Media & Video

• Coordinate video production projects from planning through publishing, including YouTube. 
• Support social media strategy through: content planning, publishing, community engagement, & performance tracking 
• Maintain content calendars, monitor engagement, and help grow digital audiences.

Campaign Management

• Plan and execute integrated marketing campaigns supporting: Enrollment growth, brand awareness, lead generation, B2C and B2B audiences 
• Partner closely with the Chief Marketing Officer to align messaging and creative assets with business objectives. 
• Monitor campaign performance and recommend continuous improvements.

Project Management

• Manage marketing projects from kickoff through completion. 
• Coordinate with internal teams and external vendors. 
• Own project timelines, marketing calendars, and campaign deliverables.

Digital Marketing

• Support: Website updates, landing page creation, email marketing, organic social media, & video distribution 
• Identify opportunities to improve customer experience and marketing performance. 
• Utilize analytics and data to improve results while staying current on marketing trends, emerging tools, and best practices.

Location Brand Support

• Communicate location-specific marketing objectives and provide creative direction. 
• Support branding initiatives including: Uniforms, location signage, tractor and trailer branding, marketing activations, & events 
• Organize project execution and ensure accountability for field implementation.

• 3+ years of progressive marketing experience. 
• Experience managing marketing campaigns, content, digital marketing, or project management. 
• Excellent written and verbal communication skills. 
• Experience supporting integrated marketing campaigns across multiple channels. 
• Strong organizational and project management skills. 
• Experience using marketing analytics and data to improve campaign performance. 
• Exceptional attention to detail and commitment to quality. 
• Experience supporting marketing events and brand activations.

Preferred

• Familiarity with video content planning or production workflows. 
• Experience managing social media content and audience engagement (including YouTube). 
• Experience coordinating outside vendors, agencies, or production partners. 
• Experience with both B2B and B2C marketing. 
• Self-starter who is curious, resourceful, accountable, and eager to grow. 
• Highly organized with the ability to prioritize multiple projects in a fast-paced environment.

WHY 160 DRIVING ACADEMY?

We train the people America runs on. Truck drivers move the food, medicine, building materials, and everyday goods that keep this country working. Helping a student complete our program and secure a job means helping them begin a stable, well-paying, in-demand career—often the first they've ever had.

Our workforce partnerships, work with veterans and second-chance candidates, and reputation with carriers across 32 states were built one student at a time. Marketing is how the next student finds us—this role carries that story to every screen, every yard, and every community we serve.

If you want to do meaningful work, build a brand that changes lives, and join a company investing in its people, we'd love to hear from you.

Apply today and help tell the story behind over 20,000 new careers every year.