Communications Specialist

Definition Under general supervision, the Communications Specialist develops and implements communications and marketing efforts for assigned programs and special events. This position will coordinate the City’s social media presence by developing and creating content campaigns and encouraging resident participation in a variety of City programs, services, processes, and events. Class Characteristics The Communications Specialist reports to the Communications Officer. Incumbents are expected to resolve most problems through judgment and precedent, referring only those that require new procedures or are inconsistent with departmental policies to the manager. Develop and implement digital marketing strategies using organic and paid media that create awareness and encourage participation in various City functions, including Recreation and Community Services programs and special events (adult and youth sports, parks and facilities rental opportunities, Independence Day Celebration, Movies in the Parks); parks and trails experiences; special events coordinated by the City Manager’s department (Halloween, Summer FunFest, and others). Propose and implement partnerships with organizations and agencies to increase participation in City programs and events within niche markets and communities, and prepare reports that measure the effectiveness of each campaign. Serve as a digital storyteller for the City by creating organic and paid social media content that promotes programs, resources, services, and events across the City organization. Produce creative and engaging content using video and photography (with a primary emphasis on using social media video on Instagram, Facebook, YouTube, and other relevant platforms). Monitor social media channels, respond to questions and concerns, and bring issues that need to be addressed to the attention of the Communications Officer. Collaborate with departments and divisions to craft social media responses as needed. Provide monthly reports on each channel’s growth, reach, and engagement. Serve as one of the Communication office’s photographers and videographers to create digital assets for use on City social media, publications, websites, and other platforms. Collaborate with the Communications Officer and other members of the City Manager’s Department in the planning and execution of special events (Halloween, Movies in the Park, Summer FunFest, and others). Collaborate with the Communications team in conceptualizing, designing, and implementing an annual campaign promoting Vista as a destination in the summer. Promote and market Vista’s vibrant summer venues, activities, and special events (the Moonlight Amphitheatre, the Wave Waterpark, Movies in the Park, Summer FunFest, the Independence Day Celebration, summer camps, parks experiences, trails, and other elements that make the summer experience in Vista unique). The Communications Specialist will be required to work as a Communications team member in the City’s Emergency Operations Center during city-wide emergencies. Knowledge of Principles, practices, and techniques of marketing, public relations, and communications; Methods and techniques of writing, advertising, graphic arts, audio-visual production, and photography; Federal, State, and local laws and regulations governing public communications, cable broadcasting, and marketing; Political issues, community development issues, laws and legislative developments of importance to the community and government agencies; Public information programs. Skill in Social media content production, including video, photography, editing, and creative copywriting; Microsoft Office tools; Website design and management. Ability to Communicate effectively, orally and in writing, with clients, staff, management, elected officials, business representatives, consultants, and vendors. Use a variety of tools to create and maintain digital content including Photoshop and/or Lightroom, Canva, Adobe Premiere Pro, later.com, or other video editing software such as Lumafusion. Be self-motivated, have a creative mindset, and be detail-oriented. Design, coordinate, and implement effective digital marketing and storytelling, public relations, and communications programs. Analyze and determine effective strategies for communications ideas, messages, and events. Research, evaluate, write, and edit reports, studies, speeches, memos, correspondence, news releases, and other forms of communications. Prepare and present information in a clear, concise, and informative manner at public meetings or forums. Exercise tact and diplomacy in all oral and written communications. Narrate and present live information for various media platforms. Prepare regular and accurate activity and cost reports. Train, coordinate, supervise, and evaluate the work of technical and administrative staff given particular projects. Oversee the work of vendors and consulting firms. Plan, coordinate, organize, and prioritize projects in order to meet program and division deadlines. Establish and maintain effective working relationships with City officials, employees, co‑workers, and the general public. Qualifications Any combination of training, education, and experience that demonstrates an ability to perform the duties of the position. A typical combination would include completion of college coursework in a major such as Public Administration, Communications, Marketing, or Journalism; a bachelor’s degree in communications, public relations, marketing, journalism, or a closely related field; and increasingly responsible experience in communications, digital marketing, and social media production and management. Physical Demands and Working Conditions The physical and mental demands described here are representative of those that must be met by employees to successfully perform the essential functions of this class. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Physical Demands – While performing the duties of this class, the employee is regularly required to sit; talk or hear in person and by telephone; use hands to finger, handle, feel or operate standard office equipment; and reach with hands or arms. The employee occasionally walks and stands and lifts and moves records and documents weighing 20 pounds or less. Specific vision abilities required include close vision, color vision, depth perception, and the ability to adjust focus. Mental Demands – While performing the duties of this class, the employee is regularly required to use oral and written communication skills; read and interpret data, information and documents; analyze and solve problems; observe and interpret data and situations; use math and mathematical reasoning; learn and apply new skills or information; perform highly detailed work on multiple concurrent tasks; work under changing and intensive deadlines with frequent interruptions; and interact with City officials, media, citizen groups, employees, and others encountered in the course of work. Work Environment – The employee works under typical office conditions, and the noise level is usually quiet. The employee may be required to work overtime to complete assignments. Equal Employment Opportunity Statement The City of Vista is an Equal Opportunity and ADA compliant employer. All qualified candidates and veterans are welcome to apply. #J-18808-Ljbffr City of Vista, CA