Senior Brand Manager

Senior Brand Manager Digital & New Product

The Senior Brand Manager Digital & New Product will be responsible for setting and leading New Product Introduction & Digital Marketing direction and execution with a focus on expanding current product portfolio.

Responsibilities: Includes the following; other duties may be assigned.

• Develop and mine insights to determine consumer opportunities
• Create new Digital Marketing and eCommerce Sales strategies
• Identify and commercialize new platform innovation ideas
• Develop/tighten new product strategy in line with brand growth strategy
• Lead expansion of product pipeline across portfolio, working and leading cross-functional teams through concept development, validation, product development, and commercialization in the stage/gate process
• Engage in full understanding and implications of procurement and its impact on new product pipeline and timing availability
• Represent Products and eCommerce Strategies at key customer/sales meetings, and corporate presentations
• Participate in improving organizational process and train marketing talent

Capabilities:

• Creative
• Strategic
• Influence
• Analytical
• Decision making
• Communication skills
• Collaborative
• Ability to multi-task and prioritize
• Results orientation
• Leads courageously
• Thrive in an entrepreneurial, fast paced and dynamic environment
• Resourceful
• Excel at interacting with all levels of management including senior leadership

Skills:

• Proficient in new product development validation research techniques
• Able to collect and analyze syndicated data (IRI, Nielsen, Spectra)
• Skilled at leading cross functional teams through a defined stage/gate process from creation to commercialization
• Ability to develop and commercialization innovation both close-in and breakthrough
• Demonstrated ability to synthesize information to develop fact-based recommendation, and ability to persuade organization pursuit of recommended path
• Knowledge of traditional customer base
• Knowledge of core marketing processes, digital strategies, & eCommerce

Experience:

• 7-10 years of Brand Management experience with demonstrated upward movement preferably in a CPG food company
• 2-3 years of Digital & eCommerce

Education:

• Bachelor's Degree. MBA preferred