VP, Marketing

VP, MarketingAt Videa, we help dental clinicians deliver better care to millions of patients through AI.Oral health is health. Dentists are protectors of societal wellness. We build technology that enhances the moment of care, amplifies clinical expertise, and makes proactive oral healthcare the norm.Thousands of clinicians rely on Videa every day. Your work here will be reflected in real practice, improving real patient outcomes. If you want to build something that matters, keep reading.The RoleWe are hiring a VP Marketing to own and scale a revenue-driven marketing engine that directly impacts Videa's growth trajectory, enterprise pipeline, and category leadership.This is a company-defining role, not a traditional marketing leadership position. You will be responsible for building a repeatable, high-performing go-to-market system that drives pipeline, accelerates enterprise deals, establishes Videa as the AI-powered dental care leader, and creates a unified platform narrative that resonates across multiple market segments.You will report directly to the CEO and work as a core member of the leadership team, partnering closely with Sales, Product, and Customer Success to shape how we grow.Key Responsibilities:Revenue & Multi-Segment Pipeline GrowthOwn marketing-sourced and influenced pipeline targets across Enterprise, Mid-market DSO, and SMB segments, with clear accountability to revenue outcomesBuild and scale predictable demand generation engines tailored to each segment: Enterprise ABM, mid-market awareness campaigns, and high-volume SMB inboundDrive pipeline creation specifically targeting the 500+ mid-market DSOs where Videa currently has minimal presenceImprove conversion rates, deal velocity, and win rates in partnership with Sales across all segmentsBrand Leadership & Category DefinitionOwn and define the category of AI-powered dental care, positioning Videa as the clear leader ahead of Overjet, Pearl, and other emerging AI competitorsDevelop and amplify the unified platform narrative: 'Videa helps dental groups grow revenue and reduce labor through one AI workflow across imaging, voice, and revenue'Drive thought leadership, PR, and market presence that establishes Videa as the go-to AI platform for both enterprise DSOs and individual practicesCreate compelling proof-driven selling assets that counter competitive noise and demonstrate clear ROIEnterprise & Complex Sales SupportSupport complex, multi-stakeholder enterprise sales cycles with strong ICP definition, segmentation, and account-based strategiesEquip Sales with the messaging, content, and proof points needed to win high-value deals and compete effectively in enterprise evaluationsPartner with Sales leadership to align on pipeline strategy, coverage, and execution across all market segmentsChannel & Partner MarketingBuild and execute comprehensive channel and partner marketing programs to amplify reach and drive pipeline through strategic partnershipsDevelop channel enablement strategies, co-marketing campaigns, and partner-driven demand generation programsCreate scalable partner onboarding and enablement processes that drive consistent partner performanceCustomer Marketing & Lifecycle StrategyDevelop comprehensive customer marketing programs that drive expansion, retention, and advocacy within the existing customer baseCreate nurture campaigns and lifecycle marketing strategies that maximize customer lifetime value and reduce churnPartner with Customer Success to align marketing efforts with customer health scores and expansion opportunitiesProduct & GTM StrategyPartner with Product and Sales to shape pricing, packaging, and go-to-market strategy for new product launches and market expansionsBring market insight, customer understanding, and competitive intelligence into product and GTM decisionsEnsure tight alignment between product roadmap, messaging, and commercial execution across all market segmentsTeam & SystemsBuild and lead a high-performing marketing organization across demand generation, product marketing, brand, customer marketing, and marketing operationsEstablish scalable systems for attribution, performance tracking, and revenue operations across all segments and channelsCreate a culture of accountability, speed, and continuous improvement with a 70/30 operator-to-strategist balanceWhat You Bring:10+ years of B2B marketing experience with 5+ years in leadership roles, scaling marketing from early traction to repeatable growthProven track record of owning pipeline and revenue outcomes across Enterprise, Mid-market, and SMB segmentsStrong foundation in product marketing OR demand generation, with experience in complex B2B SaaS sales cyclesExperience with channel/partner marketing, customer lifecycle marketing, and brand building for category leadershipBuilder mentality — 70% operator / 30% strategist — with strong analytical mindset and revenue operations experienceExceptional storytelling skills and ability to align marketing, sales, and product into unified go-to-market executionA passion to utilize your skills to improve the world by positively impacting people's health!Bonus PointsExperience in healthcare, AI, or regulated industriesExperience marketing to clinicians, providers, or healthcare systemsTrack record at category-defining companies with experience in new market creationWhy This Role MattersYou will help define a new category at the intersection of AI and healthcareYou will work on technology that is already used daily in clinical practice — not theoretical AIYou will partner directly with the CEO and leadership team to shape company strategy and growthYou will build the marketing foundation for the next stage of scale and establish Videa as the unified AI platform leaderWhat It Is Like to Work HereWe win and lose together as one team. Collaboration is not a buzzword here. We share context early, ask for input, and step in to help when someone is stuck.We hold a high bar, but we stay grounded. We move fast, learn as we go, and stay focused on what matters most for clinicians and patients.What We Offer• Competitive compensation and meaningful equity • Unlimited PTO • 100 percent company-paid dental and vision coverage • Generous medical contributions The opportunity to work on AI that is actually used every day • A team of thoughtful, driven people who genuinely careDo Not Meet Every RequirementApply anyway.We are not looking for perfect resumes. We are looking for the right teammate who is excited to contribute to our mission and grow with us.The base salary range for this role is $230,000–$270,000. Actual compensation may vary depending on factors such as experience, skills, qualifications, and location. In addition to base salary, total compensation may include bonus opportunities, equity, and a comprehensive benefits package where applicable.Equal OpportunityVidea is committed to building an equitable, inclusive, and supportive workplace. Diverse teams build better products and better healthcare. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.We have raised more than $67 million from world-class investors, including Threshold Ventures, Spark Capital, Zetta Venture, and Pillar VC, as well as leaders such as Frederic Kerrest, co-founder of Okta. Our work has been featured in TechCrunch and The Wall Street Journal.E-Verify Participation Notice: Videa participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States.