Brand Marketing Manager
Goodai Global USA, Inc.
Job Description
Job Description
Brand Marketing Manager
Hansung Beauty Group
We are seeking a strategic and performance-driven Brand Marketing Manager to lead brand growth initiatives across national retail and distribution channels. This role will drive go-to-market strategy, retail activation, and integrated marketing execution to accelerate sell-through and strengthen brand equity in North America. The ideal candidate brings strong experience in beauty or CPG marketing and understands how to align brand storytelling with retail performance.
Key Responsibilities
1. Brand Strategy & Growth Planning
- Develop annual brand marketing strategy and growth roadmap
- Lead go-to-market planning for new product launches
- Define positioning, messaging, and competitive differentiation
- Manage brand P&L input related to marketing investment
2. Campaign & Content Execution
- Lead 360°ree; integrated marketing campaigns (digital, social, influencer, retail media)
- Manage creative agencies and external partners
- Oversee paid media performance and ROI optimization
- Track KPIs including sell-through lift, traffic, and brand awareness metrics
3. Retail & Channel Marketing
- Partner with national retail accounts (e.g., Ulta, Target, Costco, specialty beauty)
- Develop in-store activation, promotional calendars, and secondary placements
- Support line reviews and retailer presentations with marketing strategy
- Align digital campaigns to support retail sell-through
4. Cross-Functional Leadership
- Collaborate with Sales, Operations, and Finance to align demand planning
- Coordinate with global brand teams on product updates and messaging
- Work with e-commerce team on DTC and marketplace alignment
- Ensure brand consistency across all channels
5. Analytics & Performance Optimization
- Analyze sales and marketing data to identify growth opportunities
- Monitor promotional ROI and trade marketing efficiency
- Provide executive-level reporting and performance insights
Qualifications
- Bachelor’s degree in Marketing, Business, or related field
- 5+ years of brand marketing experience in Beauty, Skincare, or CPG
- Experience working with national retailers strongly preferred
- Strong understanding of retail marketing and trade promotion
- Proven experience managing product launches
- Analytical mindset with strong Excel / data interpretation skills
- Strong leadership and communication skills
Preferred Experience
- Experience in K-Beauty or international brand expansion
- Retail media experience (Ulta Media, Target Roundel, Amazon Ads, etc.)
- Experience managing multi-brand portfolio
- Understanding of sell-in vs. sell-through dynamics
Benefits :
- 401(K)
- Group health insurance
- Paid time off
- Annual incentive bonus based on performance
- Employee discount
- This position may also be eligible for performance-based bonus compensation. Actual compensation will be determined based on experience, qualifications, and internal equity.
Work Location: In person (Irvine, CA)
Vacancy posted 12 days ago
Similar jobs that could be interesting for youBased on the Brand Marketing Manager in Irvine, CA vacancy
$100k - $115k
...Diner's Choice Awards, and regional "Best Of" honors.Position OverviewWe are seeking an experienced and innovative Senior Brand Marketing Manager to lead brand marketing strategy and execution for our portfolio of restaurant concepts. This role is responsible for shaping...SuggestedLocal areaSpecialty Restaurants
Costa Mesa, CA1 day ago$85k - $110k
...Site) Salary: $85,000 – $110,000 DOE Korean Bilingual required We are seeking a strategic and performance-driven Brand Marketing Manager to lead brand growth initiatives across national retail and distribution channels. This role will drive go-to-market strategy...SuggestedFull timeSBT Global, Inc.
Irvine, CAa month ago$110k - $120k
...Diner's Choice Awards, and regional "Best Of" honors. Position Overview We are seeking an experienced and innovative Senior Brand & Marketing Manager to lead brand marketing strategy and execution for our portfolio of restaurant concepts. This role is responsible for...SuggestedLocal areaNight shiftWeekend work- ...serve the property industry.Job Description:As Senior Product Manager (e-commerce), you will own the vision, strategy, and execution... ...user experience, partnering closely with Engineering, UI/UX, and Marketing to drive measurable growth. Job Responsibilities: Product Strategy...SuggestedFull timeWork experience placementLocal areaFlexible hours
- ...Job Description Job Description Marketing & Digital Communications Coordinator Purpose... ...is a proactive self-starter who enjoys managing multiple projects, creating engaging... ...Development Fund (MDF) programs and co-branded campaigns. Coordinate requests for brochures...SuggestedWork at office
Ampronix, LLC.
Irvine, CA14 days ago $90k - $120k
...experienced, results-oriented Ecommerce Manager to join our Ecommerce team. You must live... ...each moment, write and route briefs to marketing and creative partners, maintain the ecommerce... ...minimum.Manage site content to create branded, conversion-focused experiences, with a...Work at officeLocal areaWork from home1 day per week- ...a leading manufacturer of home appliance brands Bosch, Gaggenau, and Thermador, we prioritize... ...a home. You Belong Here.Head of Brand Marketing, BoschIrvine, CA/ Full-timeYour... ...create a holistic brand experience. They manage the marketing budget, external agencies,...Hourly payTemporary workLocal areaFlexible hours
$171.07k - $213.84k
...description, what’s next?Vans is the original brand rooted in the authentic lifestyle of... ...A day in the life of a Director, Retail Marketing at Vanslooks a little like this.The... ...GTM AlignmentWork in lockstep with Brand Management, Creative, Integrated Marketing, Digital...Full timeSeasonal workLocal area$100k - $125k
...Description Job Description The E-commerce Manager is responsible for managing the growth,... ...experience supports Bedrosian's broader marketing and business goals. This is a cross-... ...pages, PDPs, and blog content, ensuring brand consistency and a seamless UX/UI...For contractorsSeasonal workBedrosians Tile & Stone
Tustin, CA29 days ago- ...components, such as security systems and video management software and beyond. This dual... ...seeking an experienced and driven Channel Marketing Manager to develop and execute marketing... ...Development Funds) where applicable. Develop co‑branded marketing campaigns with distributors....Work at officeFlexible hours
Luminys Systems
Irvine, CA12 hours ago - About this role:Wells Fargo is seeking a Market Executive for Commercial Auto’s West Region. The Market Executive is a key leadership position responsible for leading and managing a banking team with the primary goals of providing solutions for our customers, focusing...Ongoing contractFull timeWork experience placementImmediate start
$120k - $160k
...turn is one of North America's fastest-growing cannabis lifestyle brands, built on innovation, premium design, and an uncompromising... ...recognized brand operating across multiple regulated cannabis markets while expanding into hemp and lifestyle products. Our products...Full timeturn
Irvine, CA14 days ago- ...SmartStop Self Storage is seeking a Marketing Communications Specialist to elevate the company’s brand through content development and strong brand stewardship. You will manage marketing systems and tools, report to the VP of Marketing, and ensure a polished, consistent...
SmartStop Self Storage
Irvine, CA3 days ago $119.28k - $220.7k
Team Name:MarketingJob Title:Senior Manager, Product Marketing | Diablo | Irvine, CARequisition ID:R027940Job Description:As the Senior Manager,... ...service games, digital entertainment products, or technology brands. Experience managing multiple concurrent marketing...Full timeTemporary workPart timeSeasonal workLocal areaWork from homeRelocation package$139.62k - $232.7k
...Responsibilities :The Director, Product Marketing (AI Systems and Accessories) sets the global... ...develops a team of product marketing managers and partners closely with Product, Sales... ...growth, market leadership, and brand relevance in a rapidly evolving AI hardware...Full timeLocal area$150.4k - $210k
...Jose CA, Dallas, TX This is a hybrid role requiring at least 2- 3 days in office each week.About This RoleAs a Senior Product Marketing Manager, you’ll shape how Logitech’s video conference devices and room solutions come to life in the market. Your work will center on...Full timeWork at officeLocal areaImmediate startRemote workWork from homeFlexible hours2 days per week3 days per week- ...more connected. The role: The Channel Sales Manager will be responsible for developing and... ...sales execution to drive revenue growth and market expansion through partner ecosystems. You... ...to-market initiatives, campaigns, and co-branded materials Forecasting & Reporting:...Remote workFlexible hours
GrabJobs
Irvine, CA1 day ago - ...Brand Execution Manager The Brand Execution Manager will be responsible for driving new distribution, merchandising, and sampling product... ...Essential Job Duties and Responsibilities: Serve as the market expert for a specific client or clients Build and maintain...Local area
$80k - $115k
...Job Description Job Description Position Summary:The Digital Marketing Manager (Brand Experience & Demand Generation) plays a critical role at the intersection of Brand, Media, and Digital Commerce. This position is responsible for driving high-quality consumer demand...TTE Technology Inc
Irvine, CA10 days ago- ...specialize in helping high-growth U.S. brands build elite, remote-first teams. Our mission... .... About the Role Brand & Product Manager - Irvine, CA (Full-Time, In-Person) We'... ...understand customer psychology Been a marketing intern somewhere Or literally just graduated...Full timeInternshipLocal areaRemote work
- Position Brand Affiliate Manager (Social Platforms & Affiliate Experience) Type Full Time - Onsite in Costa Mesa, CA Company Description WOLFpak... ...’ relentless drive and vision. As a trendsetter in the market, WOLFpak offers innovative designs with a stylish twist and...Full time
$121.65k - $185.63k
...shapes how the world feels about that change. As Senior Manager, Consumer PR & Brand Communications, you'll sit at the intersection of PR and... ...partnerships.Lead campaign ideation and execution with the broader marketing team, from concept through to delivery.Manage...Permanent employmentFull timeWork at office$110k - $160k
Overview Shimmick is seeking a highly talented Marketing Manager to support the development and execution of strategic marketing and communications... ...require travel.This role is responsible for strengthening brand presence, supporting business development and pursuit efforts...Full timeWork at office- ...Job Description Job Description Assistant Brand Manager – Skincare & Cosmetics Reports to: Sr. Brand Manager - Skincare & Cosmetics... ...to support the execution of brand, product, and go-to-market initiatives across the skincare and cosmetics categories, with...Full timeSeasonal workLive outFlexible hoursNight shift
Arbonne International LLC
Irvine, CA10 days ago $129k - $171k
...vision, sensor fusion, and networking technology to the military in months, not years.ABOUT THE JOBLooking for a proven Marketing Trade Show Manager to lead our U.S. trade show strategy, planning, and execution in support of our growing international pursuits. The ideal...Full timeWork experience placementImmediate start$151.2k - $204.6k
...monetization products. As we continue to evolve how streamers earn and how communities engage, we're looking for a visionary Sr. Product Manager to own the roadmap for supporting streamers through interactive, fun, and mobile-native commerce products. In this role, you...Work experience placementLocal areaFlexible hoursAmazon
Irvine, CA5 days ago$77k - $214k
...client connections, and learning how to manage and inspire others. Navigating increasingly... ..., you are growing your personal brand, deepening technical expertise and awareness... ...analyzes interviews- Skilled in performing market studies and industry research- Ability to...Full timeH1b$145.2k - $184.1k
...help build how Cisco captures value in a driven, rapidly evolving market—ensuring we lead with both innovation and discipline.Key... ...Qualifications:5+ years of experience in pricing strategy, revenue management, business strategy, or financial analysis ideally within Enterprise...Full timeTemporary workLocal areaFlexible hours$8k
...providing long-range strategic planning for growth of major accounts, managing C-level relationships, and providing industry-specific... ...competitively, and provide guidance regarding product management and marketing.You’ll also architect and execute strategic sales plans to...Full timeContract workTemporary workPart timeWork experience placementLocal areaShift work$146k - $194k
...include product operations, training and adoption, and user documentation. We are seeking an experienced senior technical writer or manager to lead high‑profile and demanding programs for our government customers. We believe that the quality of our documentation should...Full timeContract workWork experience placementImmediate start
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Brand Marketing Manager. Be the first to apply!
Related searches
- brand director Irvine, CA
- assistant brand manager Irvine, CA
- brand manager beauty Irvine, CA
- mcdonald's brand manager Irvine, CA
- associate manager brand marketing Irvine, CA
- brand manager innovation Irvine, CA
- brand activation manager Irvine, CA
- brand development manager Irvine, CA
- brand manager Irvine, CA
- brand marketing coordinator Irvine, CA