SEO Content Associate Director

Company description PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation. Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found. Overview The SEO Account Associate Director provides management and leadership to a team of experienced SEO account, content, and technical specialists to ensure best-in-class strategy, communication, execution, and implementation. SEO Account Associate Directors oversee books of business at either the client-wide scale or multi-brand business unit level, aligning closely with partner teams and broader leadership to establish client-specific goals. The goal for this role is to deeply understand the needs of the client, target audiences, and internal teams to establish structure and roadmaps to improve performance and foster team growth. Responsibilities Point of escalation across assigned brands, creatively problem-solving to address client needs, questions, and site performance challenges with dependable solutions Build trusting relationships with client, partner agency, and internal team counterparts, viewed as strategic SEO expert Improve client understanding of SEO capability, value, process, dependencies, and obstacles to success by educating on SEO fundamentals, the channel’s role in the marketing mix, and how it contributes to brand goals Demonstrate proactivity, take initiative, ownership, and accountability for the team’s work Establish areas of focus, identify tactical knowledge gaps and create resources to drive efficiency of workflow and elevate deliverable quality Foster a culture of transparency, comradery and accomplishment within their team Monitor performance across key accounts and sites with ongoing reviews, drive adoption of tactical best-practice optimization, see opportunities to innovate Facilitate cross-departmental collaboration by working with team members to craft holistic plans, optimizations, and reports Contribute to business scoping, deliverable tracking, resource management, and other financial and operational business aspects Lead annual reviews, hold career-centric 1:1s and Catch-Ups with Supervisors, supporting dialogue with Associates and Sr. Associates Lead cross-agency collaboration and establish workflow processes with partner agencies and vendors on behalf of clients Amplify impact through proactive case study and standard methodology documentation, actively contribute to SEO team goals Knowledge Advanced knowledge of SEO content and technical ranking signals and factors Advanced knowledge of SEO content and technical standard processes for optimization Advanced knowledge of SEO