Senior Analyst, Revenue Strategy

Senior Analyst, Revenue Strategy

The Senior Analyst, Revenue Strategy serves as a strategic partner to Sales, Sales Leadership, and Senior Management across Digital, Print, and Agency revenue channels. This role delivers data-driven insights to inform decision-making, drive revenue growth, and enhance operational efficiency.

In-office Expectations: This position is hybrid in-office, New York City, with the ability to work remotely for up to 2 days per week.

The Revenue Strategy team is a dynamic group of 14 individuals based across New York City, Des Moines, and remote locations. We specialize in turning complex data into clear, compelling narratives - particularly in support of Sales Leadership and revenue planning. Known for our candid perspective, we're trusted across the company to provide honest, insightful perspectives on revenue outlooks. And while we take the numbers seriously, we never forget to have a little fun along the way.

Weight % Accountabilities, Actions, and Expected Measurable Results

• Reporting & Forecasting: Provide timely daily, weekly, and monthly reporting on pacing, forecasting, and revenue trends. Communicate insights to Sales and Senior Leadership to support data-informed strategy.
• Strategic Planning: Support annual planning processes including account allocation and revenue goal setting to optimize sales team structure and performance.

• RFP & Pipeline Insights: Analyze RFP activity within designated sales verticals to track volume, revenue trends, seasonality, and advertiser needs (e.g., products, data, site alignment, KPIs).
• Win/Loss Analysis: Develop methodologies to track qualitative deal outcomes. Lead analysis of win rates and sell-through metrics to identify high-performing ad solutions.
• Revenue Projections: Deliver consistent projection reports by site, advertiser, and transaction type to inform sales leadership and financial planning.

• Data Infrastructure & Visualization: Partner with the Digital Sales Systems team to build and maintain dashboards, daily snapshots, and automated reporting with validated data sources.

• Performance Consolidation: Create templates and tools that unify sales performance and revenue outlook into a cohesive macro-level view.
• Market Intelligence: Conduct ongoing competitive analysis using internal and syndicated data to identify revenue opportunities and support sales enablement.

The Role's Minimum Qualifications and Job Requirements:

• Bachelor's Degree or equivalent professional experience required.

• 2-4 years' experience in an analytics or role within digital advertising, media, marketing, finance, or ad tech

• Understanding of data and mechanisms through which data is collected and shared
• Excellent analytical skills – Expertise in Excel & pivot tables
• Knowledge of Salesforce or similar CRM tools and related sales systems (Boostr, GAM, Sigma, etc.)
• Familiarity using data visualization tools such as Looker, Tableau, Sisense, etc., is a plus
• Comfortability with G–Suite (gmail, sheets, slides, etc.)
• Passion for analyzing data and telling a holistic story for internal stakeholders
• Ability to understand business data needs and translate into reporting requirements in a fast-paced environment
• Capable of identifying opportunities to streamline and develop efficiencies in current processes
• Attention to detail and organizational skills

% Travel Required ( Approximate ): < 5%

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing View email address on click.appcast.io.

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees.

Pay Range

Salary: New York: $72,500.00 - $87,000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.