Manager, Email & Lifecycle Marketing

Job Title Manager, Lifecycle Execution Primary Purpose The Lifecycle Execution Manager is responsible for leading the execution of email and SMS marketing programs, ensuring campaigns and triggered journeys are delivered with excellence, accuracy, and efficiency. This role translates lifecycle strategy and marketing briefs into high-quality customer communications, while leading a team and establishing best-in-class executional processes. Successful individuals will leverage their proficiency in: Campaign Execution & Operations Manage end-to-end execution of email and SMS campaigns and triggered programs Ensure accuracy, QA, and on-time delivery across all sends Coordinate cross-functional workflows and external partners Workflow & Process Management Lead briefing process and ensure alignment with lifecycle and marketing strategies Establish and maintain execution standards and SLAs Optimize processes to improve speed, efficiency, and quality Creative Strategy & Briefing Lead the development of Lifecyle creative briefs, ensuring alignment with brand voice, audience insights, platform best practices, and campaign objectives. Partner with creative, marketing, and channel teams to produce compelling assets tailored for segments. Ensure consistency in messaging and visual identity across all channels and touchpoints. Facilitate creative reviews and feedback loops to optimize asset performance and storytelling. Team Leadership Manage and develop a team of execution specialists Provide coaching and build platform and lifecycle capabilities Prioritize workload and manage resourcing Performance & Optimization Lead weekly post-campaign reporting and insights Identify optimization opportunities and testing hypotheses Partner with analytics and strategy teams to improve performance The accomplished individual will possess: Bachelor's Degree required 5+ years of relevant experience building media campaigns with a multi-million-dollar annual budget Experience within retail or luxury a plus Hands-on experience with ESP platforms (Cordial preferred) Strong foundation in testing and measurement methodologies, including A/B testing, with a data-driven mindset to inform decisions Strategic thinker and creative problem solver, able to synthesize insights and formulate clear conclusions Excellent communication, presentation, and cross-functional collaboration skills Highly organized with strong project management capabilities; able to manage multiple priorities and complex workflows efficiently Proven ability to execute strategy with precision, delivering high-quality campaign output and managing high-volume calendars Advanced analytical skills, including ability to triangulate across datasets to drive measurable impact Leadership experience with a track record of mentoring, coaching, and developing high-performing teams Equal Opportunity Employment Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Americans with Disabilities Act (ADA) Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at View phone number on click.appcast.io or View email address on click.appcast.io. Base Pay Range $95,000.00-$115,000.00 Benefits Medical insurance, Dental insurance, Vision insurance, 401(k), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits. #J-18808-Ljbffr Tapestry