Sr. Customer Marketing Manager

The simple task of buying software, services, or tools at work has become hopelessly complicated at even the most innovative companies in the world. Today, enterprises spend $120T+ per year globally (>30 times larger than annual consumer e-commerce spend) and rely on vendors more than ever before to run their businesses.

Our cofounders started Zip in 2020 to address this seemingly intractable problem with a purpose-built procurement platform that provides a simple, consumer-grade user experience. Within the last 4 years, Zip has created a new category and developed the leading solution in this $50B+ TAM space. Today, the world’s leading companies like OpenAI, Snowflake, Anthropic, Coinbase, and Prudential rely on Zip to manage billions of dollars in spend.

We have a world-class team coming from category-defining companies like Airbnb, Meta, Stripe, Salesforce, Apple, and Google. With a $2.2 billion valuation and $370 million in funding from Y Combinator, Tiger Global, BOND, DST Global, and CRV, we’re focused on developing cutting-edge technology, expanding into new global markets, and—above all–driving incredible value for our customers. Join us!

Your Role

Zip is on a mission to transform procurement and our customers are at the center of that story. We’re looking for a strategic, creative, and execution-oriented Senior Customer Marketing Manager to join our Corporate Marketing team in San Francisco.

In this role, you’ll lead how we tell our customer stories across written content, video, speaking programs, integrated campaigns, and more. You’ll work cross-functionally to embed customer proof across the funnel, own our reference and referral engines, and make Zip’s customers the face of our brand.

This is a high-impact, highly visible role for someone who thrives in a fast-paced environment and knows how to turn customer success into strategic advantage.

Please note we're looking for someone who is willing and able to come into our downtown San Francisco office on a hybrid basis (3 days /week).

What You’ll Do

• Create compelling customer stories, videos, and ROI case studies that demonstrate Zip’s impact. Ensure every story is results-oriented, showcasing real ROI and business outcomes.

• Own the customer speaker program across Zip Forward, Executive Summits, webinars, trade shows, and partner events

• Build and maintain a central database of customer advocates, stories, and speaker assets

• Build and manage a robust customer reference program in partnership with sales and customer success

• Launch and lead Zip’s first-ever customer referral program

• Identify and secure top customers to feature in major product launches and integrated marketing campaigns

• Partner with content, performance, and lifecycle marketing to showcase customer proof across the buyer journey

• Collaborate with brand and creative teams to feature customers prominently in design, advertising, and OOH

• Work with the Community team to support the Customer Advisory Board and broader community programs
  

What You Bring

• 5–8+ years of experience in customer marketing, advocacy, or related B2B SaaS marketing roles

• Proven success developing and scaling customer programs that drive both brand impact and revenue

• Experience managing customer speaker programs across events and channels

• Strong storytelling skills with a focus on business outcomes and ROI

• Cross-functional collaboration skills across sales, customer success, creative, and marketing teams

• A builder mindset with the ability to drive strategy and execute with precision

• Deep understanding of the customer journey and how advocacy fuels growth

• Ability to thrive in a fast-paced, high-growth environment

The salary range for this role is $135,000 - $165,000. The salary for this position is determined based on a variety of job-related factors that may include location, relevant experience, education, or particular skills and expertise.

Perks & Benefits

At Zip, we’re committed to providing our employees with everything they need to do their best work.

• Start-up equity

• Full health, vision & dental coverage

• ️ Catered lunches & dinners for SF employees

• Commuter benefit

• Team building events & happy hours

• Flexible PTO

• Apple equipment plus home office budget

• 401k plan

We're looking to hire Zipsters and that means hiring people who take ownership, communicate openly, have an underdog mindset, and are excited to increase the pace of innovation for every business in the world. We encourage all candidates to apply even if your experience doesn't exactly match up to our job description. We are committed to building a diverse and inclusive workspace where everyone (regardless of age, religion, ethnicity, gender, sexual orientation, and more) feels like they belong. We look forward to hearing from you!