Sr. Product Marketing Manager - Monetization
$88.02 per hourIntelliswift
Job ID: 26-01545 Job Title: Sr. Product Marketing Manager - Monetization
Location : SFO • Hybrid/ Open to remote (PST time zone).
- Go-To-Market excellence - Own the development and execution of GTMs for new offers and monetization initiatives, partnering with product, marketing, and commercial stakeholders to bring them to life.
- Cross-Portfolio Upsell Strategy - Build and maintain a user matrix that maps customer segments to product offerings, identifying upsell and cross-sell opportunities across the portfolio.
- Value proposition & positioning - Continuously refine messaging across all touchpoints, including in-product messaging and paywalls, to clearly articulate the value of generative AI
- Offer Performance & Optimization- Track and analyze offer performance across the funnel, using data to continuously refine strategy and improve conversion.
- Cross-functional collaboration - Build strong partnerships with internal teams to align growth initiatives across products
- Subject matter expertise and market analysis - Develop deep expertise in Creative AI, with particular focus on monetization strategies and growth levers within generative AI products.
- 5+ years of experience in product marketing, product management, growth marketing or an equivalent, with a strong background in software, especially AI.
- Exceptional communication skills, capable of conveying complex ideas effectively to diverse audiences.
- Analytical and strategic problem solver, adept at using data to inform decisions.
- Proven ability to lead and collaborate in a fast-paced, dynamic, matrixed environment.
- Passion for creativity, design, and emerging technologies.
- Education:
- BA/BS in Marketing, Business or a related field is preferred
Vacancy posted 2 days ago
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