Principal Product Marketing Manager, Adobe Express

Know the customer. Know the product. Build the Future of Adobe Express Product Marketing.


This role sits within the Adobe Express Product Marketing Team and supports global marketing strategy and execution. From customer insights, to positioning and messaging, this role sits at a critical conjunction point across the product teams and our marketing organization. Working closely with product, engineering and go-to-market colleagues, you'll play a key role in ensuring our marketing strategies resonate and connect with customers. This role will help to lead the product evolution of Adobe Express globally.


What You'll Do

• Define and articulate the multi-year vision including where we play, how we win, and how we differentiate.

• Lead end-to-end go-to-market strategy for new features and experiences - from concept validation through launch and scale.

• Lead end-to-end go-to-market strategy for the Adobe Express Narrative including AI first product advancements for Adobe Express.

• Lead feature naming for new features in partnership with the Global Marketing Organization.

• Partner closely with Product and Design to develop roadmap priorities and ensure we are building experiences that solve meaningful customer workflows.

• Develop audience segmentation and strategies grounded in customer deep insight through research.

• Establish clear, compelling positioning and messaging that connects functional benefits to emotional drivers.

• Set performance targets and partner with data science and analytics to measure impact and optimize outcomes.

• Serve as the internal champion for our customers, influencing executives and cross-functional teams.

What You'll Need to Succeed

• 10+ years of Product Marketing experience, including leading complex 1→N product launches.

• Proven experience defining strategy for a distinct audience segment or growth business.

• Deep understanding of customer segments, including cultural trends and digital behaviours.

• Strong positioning and storytelling capabilities with the ability to translate product innovation into clear, differentiated value.

• Experience driving monetization and growth strategies in scaled consumer or hybrid consumer/SaaS businesses.

• Experience with execution across a global organization

• People leadership experience a plus, with a track record of building high-performing teams.

• Exceptional cross-functional influence and executive communication skills.

• Open and eager to build AI adoption within your day-to-day work.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.


Let's Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email View email address on click.appcast.io or call View phone number on click.appcast.io.


AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it's restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,400 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.


In California, the pay range for this position is $180,300 - $261,150In Washington, the pay range for this position is $165,600 - $239,725

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.