Principal Product Marketing Manager - Ads Platform

Principal Product Marketing Manager

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company's three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The Product Marketing team uses creativity, market research, and insights to optimize and inspire roadmaps for products across Snap Inc. This team works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow.

We're looking for a Principal Product Marketing Manager to join our Product Marketing team at Snap Ads! Our team's goals are to accelerate Snap's ads revenue and active advertiser growth by deeply understanding advertiser needs, planning and executing product launches, scaling product adoption and developing long-term product, vertical and advertiser segment growth strategies. Be part of the team helps to shape the future of Snap Ads and grow Snap's Ad Revenue!

What You'll Do

• Lead cross-functional collaboration with Sales, Marketing Science, Product Managers, and Biz Marketing to develop sales strategy and execution of high-impact products within Snap's Revenue Product verticals of Core/API solutions.
• Act as the voice of the advertiser by gathering and synthesizing feedback on new and existing features, directly informing the Interfaces product strategy and roadmap shared with Director and MD-level leadership
• Cultivate trusted relationships with Director and MD-level stakeholders across Product, Sales, and Marketing, influencing without authority to align on priorities and investment trade-offs
• Develop and execute global go-to-market strategies for new Ads feature own positioning, messaging, sales activation, and integrated marketing to drive awareness, adoption, revenue and growth at scale
• Define and track KPIs for adoption, advertiser satisfaction, and revenue, delivering clear performance narratives to senior leadership in QBRs and strategic reviews
• Establish scalable feedback loops between advertisers, sales and product teams to prioritize high-impact opportunities and improve the end-to-end advertiser experience
• Coach and up-level peers and junior PMMs, setting the standard for go-to-market excellence and AI fluency whilst elevating the craft of product marketing across the team.

Knowledge, Skills & Abilities

• Advanced expertise in digital advertising, monetization, and platform strategy
• Strong executive presence with the ability to influence at the highest levels
• Proven leadership in scaling marketing programs and frameworks globally
• Exceptional communication and storytelling skills and experience across business, technical teams and Advertiser/Agency Senior Leadership
• Ability to operate autonomously and lead in ambiguous, high-impact initiatives across multiple teams
• Demonstrated ability to champion AI adoption and lead the automation of manual workflows, freeing team capacity to focus on high-value strategic work that drives business impact

Minimum Qualifications

• BS/BA degree or equivalent years of experience
• 8+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles

Preferred Qualifications

• Experience leading marketing for advertising or technology products at scale
• Proficiency in GTM frameworks and strategic narrative development
• Ability to translate market intelligence into product direction
• Comfortable with data analysis and visualization using tools like Looker or similar platforms

If you have a disability or special need that requires accommodation, please don't be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a "default together" approach and expect our team members to work in an office 4+ days per week.

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Our Benefits : Snap Inc. is its own community, so we've got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap's long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC): The base salary range for this position is $190,000-$284,000 annually.

Zone B: The base salary range for this position is $181,000-$270,000 annually.

Zone C: The base salary range for this position is $162,000-$241,000 annually. This position is eligible for equity in the form of RSUs.