Sr. Product Marketing Manager

Sr. Product Marketing Manager

Location: San Jose, CA or San Francisco, CA (Hybrid; 2-3 days in office/week) Pay Range: $75 - $85/hr. Duration: 8 Months

Top Skills:

• 7+ years of product marketing experience with a proven track record leading complex 1→N product launches from strategy through execution.
• Strong experience defining positioning, go-to-market strategy, and adoption plans for distinct audience segments or growth-focused businesses at scale.
• Exceptional customer insight, storytelling, and growth strategy expertise within consumer or hybrid consumer/SaaS environments.

Company:

Our client is a global leader in creative software, offering innovative tools for digital media creation, design, and marketing.

The Opportunity

We are seeking a Senior Product Marketing Manager (Contract) to join our Acrobat team to help shape and scale the next generation of AI-powered creation and consumption experiences. In this role, you will sit at the intersection of product strategy, go-to-market execution, and performance optimization, focusing on the micro/SMB business professional audience and driving net-new AI launches while evolving Acrobat. As a top-tier marketer, you bring deep fluency across AI capabilities, customer workflows, and the competitive landscape. You are comfortable influencing product roadmaps, translating research into compelling value propositions, and leading complex, cross-functional launches end-to-end. You are highly analytical, outcome-driven, and passionate about building experiences that solve real customer problems at scale.

What You'll Do

• Product Strategy: Own product marketing leadership for current and future AI innovations across Acrobat, bringing deep fluency across AI capabilities, customer workflows, and the competitive landscape.
• Roadmap Influence: Partner closely with Product and Design to inform prioritization and roadmap direction, influencing decisions that scale new creation and consumption modalities.
• Value Proposition: Define research-validated value propositions and develop persona-led hero use cases that anchor positioning and storytelling for AI-powered Acrobat workflows.
• Customer Validation: Lead internal and external user validation ahead of GA, translating qualitative insights into refinements across both product experiences and overall narrative.
• Go-to-Market Strategy and Execution: Lead net-new, end-to-end AI product launches and own value-led monthly releases, enabling cross-functional teams through demos, walkthroughs, and GA readiness across all marketing assets.
• Launch Impact: Set success metrics and performance targets with Analytics, tracking adoption, engagement, and business impact to inform ongoing product and GTM optimization as well as executive-level recommendations for prioritization.

What You'll Need to Succeed

• 7+ years of product marketing experience, with a proven track record of leading complex, 1→N product launches from strategy through execution.
• Demonstrated success defining strategy for a distinct audience segment or growth business, including shaping positioning, GTM, and adoption at scale.
• Experience driving growth strategies within scaled consumer or hybrid consumer/SaaS businesses.
• Strong customer and market intuition, with the ability to deeply understand user behaviors, evolving needs, and emerging trends that inform product and narrative decisions.
• Exceptional positioning and storytelling skills, translating sophisticated product innovations into clear, differentiated, customer-led value.

Education

• A Bachelor's degree in business or marketing is required with a proven track record of successful product launches.

Benefits Summary: Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate or annual salary only, unless otherwise stated. In addition to base compensation, full-time roles are eligible for Medical, Dental, Vision, Commuter and 401K benefits with company matching.