Graphic Designer II

Job Description

Job Description

At True Brands, our purpose is to help people embrace today and confidently pursue tomorrow. We foster a workplace built on openness, inclusion, trust, and respect, where creativity and collaboration thrive.

True Brands is a fast-growing, design-driven company specializing in premium beverage and lifestyle products. With over 25,000 customers worldwide and a portfolio of industry-leading brands; including Viski®, HOST®, Collins®, Twine®, Pinky Up®, True®, Foster & Rye®, and more, we create products and experiences that elevate everyday moments.

We're looking for an experienced Designer II to join our Creative team. This is an exciting opportunity to contribute to a fast-paced, collaborative environment where you'll help shape the visual identity of multiple consumer brands across ecommerce, digital marketing, retail, packaging, and print.

Reporting to the Creative Manager, you'll own projects from concept through production while partnering closely with Marketing, Ecommerce, Product Development, Sales, and fellow creatives to deliver thoughtful, high-impact design solutions.

What You'll Do

As a Designer II, you'll create compelling visual experiences that strengthen our brands and drive business results. You'll balance creative thinking with production excellence, consistently delivering polished work on deadline while contributing ideas that elevate both our products and our creative team.

Daily responsibilities include:

• Design and produce marketing assets including website graphics, landing pages, promotional email campaigns, digital advertising, catalogs, sales collateral, presentations, and other brand materials.
• Design and optimize digital experiences across Shopify, Klaviyo, and other ecommerce platforms.
• Partner with Marketing and Ecommerce teams to develop creative that supports customer acquisition, product launches, promotional campaigns, and seasonal initiatives.
• Collaborate with designers, copywriters, photographers, and product teams to concept, refine, and execute creative projects.
• Present design concepts and clearly articulate creative decisions to stakeholders.
• Balance multiple projects while consistently delivering high-quality work on schedule.
• Ensure all creative aligns with established brand standards while identifying opportunities to evolve and strengthen our visual identity.
• Review peer work and provide constructive feedback to improve overall creative quality.
• Maintain organized production files, naming conventions, and documentation throughout every project.
• Produce accurate, production-ready files for both digital and print applications.
• Continuously expand your knowledge of design trends, ecommerce best practices, production methods, and our target consumers.

What Makes Someone Successful in This Role

Successful Designer II team members consistently demonstrate:

Ownership & Accountability

• Meet project deadlines without sacrificing quality.
• Proactively communicate scheduling risks and collaborate on achievable solutions.
• Take ownership of projects from kickoff through final delivery.
• Stay engaged until projects are completed successfully.

Communication & Collaboration

• Clearly understand project objectives before beginning work.
• Communicate project status, challenges, and timeline changes proactively.
• Respond positively to feedback and embrace an iterative creative process.
• Share ideas confidently and actively participate in creative discussions.
• Ask thoughtful questions and seek support before challenges become roadblocks.

Creative Initiative

• Demonstrate genuine curiosity and enthusiasm for every project.
• Bring fresh ideas for marketing campaigns, products, packaging, and customer experiences.
• Stay informed on design trends, consumer behavior, and our target audience.
• Take initiative by identifying opportunities to improve creative processes and outcomes.

Production Excellence

• Deliver clean, organized, production-ready files.
• Follow established quality control and file management standards.
• Maintain consistent folder organization and file naming conventions.
• Continuously strengthen technical and production skills while leveraging available resources effectively.

Qualifications

• 3+ years of professional graphic design experience.
• Bachelor's degree in Graphic Design, Visual Communication, or equivalent professional experience.
• Strong online portfolio demonstrating exceptional digital and print design.
• Experience designing marketing campaigns for ecommerce or consumer brands.
• Proficiency in Adobe Creative Cloud, including Illustrator, Photoshop, and InDesign.
• Experience designing within Shopify.
• Experience building email campaigns in Klaviyo or similar email marketing platforms.
• Strong understanding of typography, layout, color, composition, and visual hierarchy.
• Knowledge of print production and preparing production-ready artwork.
• Excellent organizational, communication, and time management skills.
• Ability to manage multiple priorities in a fast-paced environment while maintaining exceptional attention to detail.

Preferred Qualifications

• Experience with HTML and CSS.
• Experience working with consumer packaged goods (CPG), retail, or ecommerce brands.
• Experience with motion graphics, photography, illustration, or video editing.
• Familiarity with Asana or other project management platforms.

Tools You'll Use

• Adobe Creative Cloud (Illustrator, Photoshop, InDesign)
• Shopify
• Klaviyo
• Asana
• Google Workspace / Microsoft Office

What We Offer

• Competitive Comp: $72,000 - $90,000 base salary 
• Perks & Discounts: 40% employee discount across all True Brands products (perfect for gifts!).
• Time Off: 15+ days accrued PTO per year, plus 9 paid holidays.
• Comprehensive Healthcare: Medical, Dental, Vision, Life Insurance, plus FSA options.
• Financial & Wellness Benefits: 401(k) with company match, gym benefits, and voluntary supplemental insurance (including pet insurance!).
• Work/Life Balance: Hybrid 3-day in-office schedule (Tue–Thu in our Fremont Seattle office) with remote flexibility Mondays and Fridays.

E-Verify

True Brands participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9.

To learn more about your rights and responsibilities please visit: E-Verify: Employee Rights & Responsibilities

EEOC

True Brands is an equal opportunity employer and does not discriminate against any employee or applicant for employment on the basis of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, or any other legally protected status. We are committed to providing a diverse and inclusive workplace where all employees are respected and given equal opportunities to succeed. We believe that our differences enrich our company culture, promote innovation, and enable us to better serve our customers. True Brands is dedicated to creating an environment free from harassment, intimidation, and retaliation and we expect all employees to treat each other with respect and professionalism.

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