Social Media Manager

Social Media ManagerWe're seeking a highly skilled and strategic Social Media Manager to help lead our brand's presence across all social platforms. This role is responsible for content strategy, execution and performance analysis. The ideal candidate is both creative and analytical, with strong editing skills, a deep understanding of social trends, and the ability to translate data into actionable insights.Create Compelling Social ContentLead day-to-day planning, publishing, and management of content across Instagram, TikTok, Facebook, LinkedIn, and other relevant channelsTake ownership of a social content calendar and ensure all posts are on-brand, high-quality, and aligned with business objectives.Write, edit, and review social copy, scripts, and captions with attention to voice, clarity, and engagement.Collaborate with design, video, and creative teams to develop compelling content that tells a cohesive brand story.Support paid social efforts with creative input and content variations where needed.Community EngagementAssist with community management and social media monitoring, responding to customer comments and escalating issues as neededFacilitate conversation between customers/users and recognized brands, engaging in a two-way conversation that aligns with brand values and provides a gracious customer experienceDrive proactive measurement of customer engagement and topics of conversation, user feedback, and issues through regular reporting and conversation analysisAlert team to valuable user-generated content that arises; assist in curating lists of influencers and conducting intensive research around new UGC opportunitiesReporting & CollaborationBuild monthly reports that highlight wins, learnings, and opportunities using analytics tools such as Meta Business Suite, TikTok Analytics, and Sprout (or similar)Be client-facing with quarterly reporting and communications.Mentor junior social team members and collaborate cross-functionally with marketing, product, and customer teamsStay Up-to-Date & In the KnowResearch and share new approaches to social media engagementStay on top of platform updates, trends, and emerging content formats to keep our brand at the forefront of cultureKeep up-to-date with new features and functionalities related to customer engagement available on priority social channelsJob RequirementsBA/BS in Marketing, Communications, Journalism, or other related field5+ years of experience or project work creating and implementing social media strategiesLiving in the Raleigh-Durham areaUnderstanding of digital marketing and a desire to grow within the industry.Strong writing and editing skills with a sharp eye for tone, grammar, and performance-driven copyExperience shooting content with an iPhone and a professional cameraStrong experience with tools such as Adobe Premiere, Photoshop, CapCut, Canva, or similar for editingUnderstanding of current trends, meme culture, and platform nuancesPrevious experience with influencer marketing or UGC programsFamiliarity with Google Analytics is preferred