Specialist, Programmatic (California State Lottery)

Programmatic Specialist Programmatic Specialist works within the Programmatic group - subsample of the Digital group, and reports into the Associate Director. The role also requires working with strategy teams and investment teams as an extension of their plan execution process. Programmatic Specialists own campaign management from start to finish - inclusive of all self-service capabilities in planning, trafficking, execution, optimization, and reporting. Responsibilities Master the usage of demand side platforms for campaign set up, optimization, and reporting. Bulk update campaigns, manage budgets, and troubleshoot platform issues. Use reporting suite daily to glean insights and optimize against KPI goals. Apply insights to put together recommendations and set up campaigns. Support in managing relationship with platform support teams to bring innovation to the table. Learn and master processes and systems related to trafficking and workflow management of programmatic campaigns. Primary Ad Server. Dynamic Creative Ad Server. Billing/Planning system. Verification systems. Measurement systems. Learn and become proficient in reporting systems that support programmatic campaigns (including data, verification, analysis from DSP output). Work collaboratively with multiple groups (strategy teams, client, creative agency). Participate in status meetings and communicate updates outward. Clarify with strategy teams on campaign deliverable requirements. Work collaboratively with analytics and ad ops teams on tagging requirements to QA performance. Own billing and reconciliation process (including ad serving estimation) to maintain campaign parameters. Communicate outwardly on partner recommendations and rationales to share feedback on partners. Clear communication on if deadlines will not be met to manage expectations. Qualifications 1-2 years' experience working on a Programmatic Team. Knowledge of DSP platforms (Doubleclick Bid Manager, Mediamath, The Trade Desk, Appnexus, Dataxu) required. Trade Desk experience is strongly preferred. Proficiency in advanced Excel formulas and experience manipulating large datasets into digestible insights. Be proactive: Show interest in constantly learning and growing. Be organized: able to work with department head to prioritize projects across campaigns while also clearly communicating progress and project completion. Experience mentoring and guiding assistants/associates. Bachelor's degree Preferred. Salary and Benefits Yearly Salary: $70,400. The actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes competitive benefits such as medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a "Do Good Day," and unlimited PTO. Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program, monthly wellness allowance, and in-office amenities such as fresh kombucha and an in-house barista inside our beautiful new vibrant El Segundo office. In-Office Work Schedule This is a hybrid role, requiring a minimum of 3 days in office per week. Equal Opportunity Employer Canvas Worldwide is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law. CA Applicants: Canvas Worldwide practices Fair Chance Hiring. #J-18808-Ljbffr Canvasww