Marketing Specialist, CRM Campaigns

Primary PurposeBright Horizon’s is looking for a dynamic, detail-oriented Marketing Specialist to join our Customer Relationship Marketing (CRM) Team. The ideal candidate will thrive in a fast-paced environment and will be responsible for supporting the execution of marketing initiatives that target Bright Horizon’s client employees and center families. This individual will focus on the implementation of marketing and communication strategies to promote the use of Bright Horizons services.This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA.Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. Our workplace reflects this commitment—with collaborative environments, meaningful benefits, and a culture that supports both career growth and personal well-being. Whether you’re caring for children or powering the systems and partnerships that make it all possible, at Bright Horizons, you’re the difference.What you will be doing:Support execution and implementation of customer email campaigns to drive registrations and utilization of Bright Horizons benefitsPartner with CRM team to create suite of collateral templates and customized print and digital marketing communications for promoting Bright Horizons benefits to our customersGather performance data for email campaigns and journeys; participate in data reviews with internal stakeholders and cross-functional teamsDevelop positive ongoing relationships with peers and partners; working closely with Creative Services, Marketing Automation, and Product Marketing teams.Minimum Qualifications:Bachelor's Degree required - in marketing or related field preferred1-2 years of experience in marketing, communications, or related field1-2 years of CRM or email marketing experiencePreferred Qualifications:Strong project management skills; results-oriented and highly motivatedDetail-oriented with high standards for quality. Strong organizational skills required.Excellent written and verbal communication skillsThrives in a team environment as well as in an individual settingWilling to adjust roles and responsibilities to meet the needs of an evolving and fast growing marketing organizationKnowledgeable and adept at Microsoft OS, including Microsoft Office, Excel, OutlookExperience with marketing automation, email marketing tools, and HTML print-on-demand systems, and providing creative direction a plus.Experience working with creative agencies and providing creative direction/feedback preferredAt this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position.Be part of a community where people grow, futures are shaped, and lives are changed. We offer the rewards, opportunities, and support you deserve because making a difference goes both ways. We’re changing the world of work and family, and it starts with you. At Bright Horizons, you’re the difference.Compensation:The annual salary for this position is between $64,000-$74,000. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.Benefits:Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:Medical, dental, and vision insurancePaid vacation, sick, holiday, and parental bonding leave401(k) retirement planLong-term and short-term disability insuranceLife insuranceMoney-saving discounts and financial planning toolsTuition assistance and education coachingCaregiving support and resources for the children and adults in your familyLearn more at at Bright Horizons:At Bright Horizons, you’re more than your job title — you’re the difference. Whether you’re nurturing a child’s first steps or supporting the systems behind the scenes, your work creates real impact. We’re a community that celebrates individuality, invests in your growth, and supports your whole self. Because when you thrive, so do the children, families, and clients we serve. Join us and help build a brighter future — for yourself and for others.Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights, Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process, please contact the recruitment helpdesk at View phone number on click.appcast.io or View email address on click.appcast.io. Determinations on requests for reasonable accommodation will be made on a case-by-case basis. #J-18808-Ljbffr