Market Brand Manager WF/WW

At Fiskars Group we are unified and driven by our common purpose: pioneering design to make the everyday extraordinary. Join our team and seize the extraordinary opportunity to influence the everyday!

WATERFORD, WEDGWOOD, ROYAL DOULTON & ROYAL ALBERT
BRAND MANAGER


OUR ROLE
VITA Brands, a division of Fiskars Group, stands at the forefront of premium lifestyle and design, renowned for blending rich tradition with modern innovation. As we continue to grow, we seek a dynamic Brand Manager to be instrumental in shaping the future of our brands in North America.


Managing iconic brands such as Waterford, Wedgwood, Royal Doulton, and Royal Albert, you'll ensure these brands continue to resonate with consumers through timeless style and quality. The Brand Manager will be a key part of developing and implementing end-to-end market plans that align with global perspectives, focusing on innovative solutions to market challenges. Working closely with Wholesale customers, this role will play a crucial role in driving business growth and sustaining our market leadership, ensuring our brands remain vibrant and appealing in a dynamic marketplace.


This role offers a hybrid work environment, with in-office collaboration on Tuesdays and Wednesdays and remote work on Mondays, Thursdays, and Fridays.


Salary Range of $120,000-$135,000 Annually.


WHAT YOU'LL DO AT VITA BRANDS
As a Brand Manager, you'll be at the heart of our marketing strategy, driving initiatives that enhance brand presence and deepen consumer connections. You'll shape how our brands are perceived, ensuring they resonate with both existing and new audiences. Your role will involve executing brand strategies that highlight our brands' unique heritage and relevance. You'll work to elevate brand visibility across multiple platforms, leveraging both traditional and digital channels to maximize impact. You will strategically navigate market dynamics, ensuring our brands not only meet but anticipate consumer needs and trends.
Your responsibilities will include:

• Lead the creation and execution of comprehensive annual brand plans, ensuring alignment with global strategies and local market needs.

• Analyze market trends, consumer insights, and competitive activities to craft strategies that enhance brand positioning and market share.

• Collaborate closely with cross-functional teams to deliver integrated and consistent brand messaging across all channels.

• Oversee local media strategies and manage PR activities to achieve impactful collaborations and media presence.

• Support product assortment planning to meet the unique demands of our local markets and align with global brand objectives.

• Develop high-quality materials and training content to support retail and wholesale partners, ensuring excellence in brand representation.

WHO YOU ARE
You are an experienced Brand Manager with the ability to inspire and motivate those around you. Your experience in dynamic, fast-paced environments allows you to effectively manage multiple brands and stakeholders with confidence. Combining strategic thinking with a practical, hands-on approach, you excel at navigating and innovating through new challenges and opportunities.

• You hold a Bachelor's degree in Marketing, Business Administration, or a related field.

• With over 5 years of experience in brand management within wholesale environments, preferably in large international organizations, you have a proven track record of delivering impactful results.

• Your ability to execute complex projects and devise strategic plans sets you apart as a leader who can navigate and anticipate market trends.

• Data-driven decision making is your forte, allowing you to analyze market data and consumer insights to craft compelling brand strategies.

• Your exceptional communication skills enable you to manage stakeholder relationships effectively, ensuring alignment and collaboration across all levels.

• You possess a creative vision that drives innovative marketing campaigns, enhancing brand identity and consumer engagement.

• Self-motivated and innovative, you are passionate about building brands that not only meet but exceed consumer expectations, driving measurable and sustainable growth.

START YOUR JOURNEY AT FISKARS GROUP


We are eagerly awaiting your application. We review applications on a continuous basis, so please submit your CV today. Don't worry about a cover letter, your application is enough indication of your interest.


We are committed to protecting your personal data, so we only accept applications through our career website.


Last day of application:
2026-06-18

At Fiskars Group, we value providing benefits that matter to you and cater to our diverse global workforce, no matter where you are in the world. While benefits may vary based on location, here are some of the incredible offerings you can expect when joining our team:

Competitive Compensation: We ensure that our employees are fairly compensated based on industry standards and local market factors.

Health and Wellness: Your well-being matters to us and we want to help you achieve it. We offer well-being focused programs (funds for wellness activities; gym, yoga classes, etc.) and health insurance plans including medical, dental, and vision so you can take care of yourself and your loved ones.

Work-Life Balance: We understand the need for balance in your life. Our paid time off plans and flexible work arrangements and policies are designed to accommodate local customs and personal commitments, enabling you to thrive in both your professional and personal life. We currently offer hybrid work arrangements where possible.

Professional Development: We believe in nurturing talent and supporting professional growth. Through training programs, skill development initiatives, and learning resources, we empower our employees to reach their full potential.

Future Planning: We care about your future. We offer retirement contribution matching providing you with financial security in your post-work years.


Employee Support: Life happens, and we're here to support you. We currently offer paid sick leave, paid parental leave (for both birthing and non-birthing parent) and employee assistance programs and resources to address local needs, offering confidential counseling, financial guidance, and other valuable support services.

Inclusive and Diverse Environment: We value diversity and promote inclusivity. Join a workplace where your unique background and perspectives are celebrated, fostering collaboration and respect across all our markets.

Recognition and Rewards: We believe in celebrating and recognizing the contributions of our employees worldwide. Our recognition programs are designed to acknowledge exceptional performance and achievements, ensuring that your efforts are celebrated and valued. We offer bonus incentives, and profit sharing.

Vested Interest: Through our Employee Share Purchase Plan (ESPP), you have the opportunity to invest in Fiskars Group and become a proud co-owner, sharing in the success and growth of the company.

Employee Discounts: We want to ensure our team members make each day extraordinary with use of our products and offer product discounts across our brands.

Please note that specific benefits may vary based on local regulations, market conditions, and other factors. We are committed to providing competitive and meaningful benefits to our employees in every market we operate.

Pioneering design to make the everyday extraordinary

Fiskars Group (FSKRS, Nasdaq Helsinki) is the global home of design-driven brands for indoor and outdoor living. Since 1649, we have designed products of timeless, purposeful, and functional beauty, while driving innovation and sustainable growth. In 2024, Fiskars Group's global net sales were EUR 1.2 billion and we had close to 7,000 employees. We have two Business Areas (BA), Vita and Fiskars.


BA Vita offers premium and luxury products for the tableware, drinkware, jewelry and interior categories. Its well-known brands include Georg Jensen, Royal Copenhagen, Wedgwood, Moomin Arabia, Iittala and Waterford. In 2024, BA Vita's reported net sales were EUR 605 million. Already 50% of BA Vita's net sales comes from direct-to-consumer sales, comprising approximately 500 stores and approximately 60 e-commerce sites.


BA Fiskars consists of the gardening and outdoor categories, in addition to the scissors and creating, as well as cooking categories. The brands include Fiskars and Gerber. In 2024, BA Fiskars' net sales were EUR 547 million.


Read more: fiskarsgroup.com

US Legal Disclaimer: Fiskars Group is an equal opportunity employer. We believe diversity in our workforce is essential to a successful business. We condemn any form of racism and discrimination. We support and stand with those who speak out and seek justice. We strive to be a diverse and collaborative environment.

If you are an individual with a disability and need assistance applying for employment, please let us know by emailing View email address on click.appcast.io. It may take up to one business day for a response.

More information about Equal Employment Opportunity can be found here and Pay Transparency can be found here.