Associate Director - Flights Marketing (Bangkok-based, relocation provided)

Associate Director - Flights Marketing (Bangkok-based, relocation provided) Agoda | Posted Mar 2 • Full-time • Bangkok, Thailand At Agoda, we bridge the world through travel. Established in 2005, we connect people to destinations and experiences worldwide through our hotel, flight, and activity platforms. Responsibilities Co-own the Flights P&L with Product counterparts Define the overall Marketing Strategy for the Flights vertical Execute the strategy: spearhead development, execution, and optimization for growing Agoda’s Flights business across channels (e.g., CRM, paid performance marketing, pricing) Guide, coach, and manage a team that implements the strategy Conduct end-to-end analysis of large, complex datasets related to channel performance, user behavior, and market trends, translating raw data into actionable insights Develop hypotheses, design experiments (e.g., A/B tests), and build structured analyses to evaluate campaign effectiveness and drive data‑driven decisions for channel growth Partner closely with various business functions, especially Marketing Accommodation, Flights product, and flights supply, to identify opportunities, analyze, and interpret trends or patterns in complex data sets using tools such as SQL or Tableau to drive meaningful initiatives Monitor and report on the effectiveness of business initiatives, providing insights and recommendations for continuous improvement Communicate complex findings, performance updates, and strategic recommendations clearly to key stakeholders, including senior management Lead, mentor, and develop a team of analysts and managers; participate in hiring and onboarding new team members Qualifications Extensive experience: 10+ years in Data Analyst roles or similar projects involving big data – preferably in tech, e‑commerce, or digital marketing. Experience leading strategy consulting projects and negotiating with C‑level executives. Bachelor’s degree in computer science, statistics, mathematics, engineering, economics, or finance Strong analytical skills with the ability to translate data into actionable insights and generate impactful recommendations Advanced proficiency in SQL Exceptional written and verbal communication abilities, with proficiency in creating compelling presentations Stakeholder management: ability to influence and persuade across all levels, especially senior management, with proven commercial acumen People management experience, including hiring, coaching, and developing team members Entrepreneurial mindset and a get‑thing‑done attitude Preferred qualifications Experience in digital or social media marketing Experience in the online travel or e‑commerce industry Experience in the flights industry Experience in hypothesis testing frameworks, statistical analysis, and using Python or R for data manipulation and analysis Equal Opportunity Employer Agoda is an equal opportunity employer. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics. #J-18808-Ljbffr SupportFinity™