Senior Manager, Startup Marketing

About AirwallexAirwallex is the AI-native financial operating system for a real-time, intelligent economy. More than 675,000 businesses, including McLaren Racing, Qantas, SHEIN, and TikTok, use us, directly or through our platform partners, to run their financial operations or build and monetize financial products of their own.We started in Melbourne in 2015 to build the infrastructure global commerce runs on. We're the regulated backbone behind global payments: not by accident, but by design. A decade plus, 85+ licenses, and a financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific.We're co-headquartered in San Francisco and Singapore, with more than 2,300 people across 27 offices. We hire builders with founder-level energy, people who move fast with good judgment, dig in with real curiosity, and make calls from first principles rather than waiting to be told what to do. Read ouroperating principles to see it in full.About the teamThe Marketing team at Airwallex is the growth engine driving brand dominance and hyper-scale customer acquisition globally. We don’t just run campaigns; we build the market playbook for the future of global financial infrastructure. Operating in a hyper-growth, fast-moving fintech environment, we leverage data-driven insights and bold, creative strategies to ensure Airwallex disrupts and leads the market. Our team is a high-octane group of builders passionate about telling the Airwallex story, moving the needle, and executing at the highest level to support our explosive global growth.What you’ll doAs the Senior Manager, Startup Marketing, you will be the ultimate architect and full-stack engine driving Airwallex’s adoption within the startup and venture capital ecosystems. This is a high-autonomy, 0-to-1 role where you will own the end-to-end, integrated go-to-market strategy and execution for attracting, nurturing, and driving pipeline from high-growth startups. You aren't just managing programs, you are building a community amongst today’s best founders, VCs, and accelerators. If you like operating with autonomy, moving fast, and being accountable for driving measurable growth within the startup ecosystem, this role is for you.This role is based in San Francisco, CA.Responsibilities:Own Go-to-Market Planning: Operate as a true full-stack marketer and own the go-to-market strategy, execution, and launch of multi-touch, integrated demand-generation campaigns that position Airwallex as the default financial stack for founders, directly tied to pipeline and revenue targets.Build Awareness & Community: Build our presence within the tech ecosystem by developing and scaling partnerships with VCs, accelerators, and founders by designing and executing exclusive experiences that enable high-impact face-to-face interactions (Founder Dinner Series, VC community events, tactical workshops at VC partner firms, etc).Scale Digital Engine: Own and scale our monthly startup digital footprint across owned and paid channels, including lifecycle (startup newsletter), events (webinars), and a variety of paid (LinkedIn, founder newsletters, Reddit, YouTube).Activate Influencers & Advocates: Identify, cultivate, and manage relationships with key startup influencers, operators, and high-profile founders to amplify the Airwallex story and drive organic network effects.Quickly Convert Pipeline: Architect, write, and deploy automated email nurture programs and targeted, high-velocity outbound email campaigns designed to convert ecosystem awareness into active program interest with zero latency.Track, Prioritize, Prove: Use data to measure performance, prioritize spend, and report on funnel and pipeline impact to leadership.Who you areWe're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory.Minimum qualifications:10+ Years of Growth or Startup Marketing Experience: A proven track record of full-stack B2B marketing, growth marketing, or ecosystem management, with deep roots in the startup, accelerator, or venture capital landscapes.Full-Stack Execution Capability: Strong hands-on experience spanning both physical community building (events, dinners, etc.) and digital growth mechanics (integrated campaigns, email nurtures, etc.).An Autonomous Operator: An entrepreneurial, high-initiative mindset with a bias for action; comfortable operating in a fast-paced environment with ambiguity, and possessing the grit to build new programs from scratch.Ruthless Conversion Focus: A mindset laser-focused on hard commercial metrics. You have a history of owning the full funnel, with direct accountability for KPIs like program enrollments, measurable pipeline, and revenue metrics.Flawless Relationship Management: Exceptional interpersonal and communication skills, with the executive presence required to confidently engage with top-tier VC partners, startup founders, and industry influencers.Preferred qualifications:Fintech or Developer Ecosystem Background: Prior experience driving startup acquisition or developer relations specifically within fintech, payments, or high-growth B2B SaaS.Existing VC/Founder Network: An established network within the Silicon Valley, NYC, or broader North American startup and venture capital ecosystems.Growth Tech Stack Mastery: Advanced proficiency with modern marketing tech stacks (e.g., Salesforce, Marketo, Outreach, and analytics tools) to independently launch, track, and optimize campaigns.Applicant Safety Policy: Fraud and Third-Party RecruitersTo protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page.Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.Equal opportunityAirwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.Compensation Range: $180K - $220KLocationUS - San FranciscoEmployment TypeFull timeLocation TypeHybridDepartmentMarketingField MarketingCompensation$180K – $220K • Offers Equity • Offers BonusAirwallex promotes fair compensation practices in accordance with applicable national, federal, state, and local law.These expected base pay ranges are based on information at the time this post was generated and represent the company’s good faith minimum and maximum ranges for this role at the time of posting.The actual compensation offered to a candidate will be dependent upon multiple factors, including but not limited to relevant experience, skills and other qualifications, geographic location as noted, internal equity, and other external market factors.Certain roles may be eligible for other compensation including, but not limited to, annual bonuses, commissions, RSUs, or other forms of compensation in addition to the established salary range.Benefits vary by country and employment type in accordance with local statutory requirements. All employees receive at least the statutory minimum for paid annual leave and public holidays, with many of our locations offering additional company-provided vacation days.For example, for US-based employees, they are eligible to participate in medical, dental, and vision insurance, a 401(k) plan, short-term and long-term disability, basic life insurance, and well-being benefits. US-based employees also receive 20 paid days of vacation and 12 paid days of company holidays in a calendar year.Further details about our compensation and benefits package are available upon request by contacting our Talent Acquisition team.