Personalization & Journey Orchestration Consultant

Position Summary As a consultant supporting personalization and journey orchestration, you will help clients design, build, test, and optimize real-time, omnichannel customer experiences across B2B and B2C. You will work hands-on in Adobe Journey Optimizer (AJO) and Adobe Target, connecting customer data from CDPs and content from CMS platforms to deliver relevant, timely engagement across email, SMS, push, in-app, and web. You will collaborate with business and technical teams to translate marketing strategy into practical, high-quality solutions that drive customer and commercial outcomes, and you will help clients stay ahead as the MarTech and AI landscape evolves. Recruiting for this role ends on January 26, 2027 Work you'll do As a Personalization and Journey Orchestration Consultant, you will be responsible for: Designing, configuring, and launching end-to-end B2C and B2B customer journeys in Adobe Journey Optimizer (AJO), including triggers, audiences, actions, messages, and orchestration logicBuilding rules, conditional logic, and decisioning to orchestrate multi-step journeys and deliver 1:1 personalization based on customer attributes, behaviors, and real-time eventsConfiguring AJO channel surfaces for email, SMS, push notification, and in-app messaging, and supporting deliverability practices such as subdomain setup and IP warmingPlanning, building, and executing personalization tests in Adobe Target, including A/B, multivariate, and experience targeting activities, and analyzing results to inform optimization recommendationsIntegrating customer data from CDPs, such as Adobe Real-Time CDP, Segment, or Tealium, to support unified profiles, audience activation, and cross-channel measurementIntegrating content from CMS platforms, such as Adobe Experience Manager, to enable modular, reusable, and dynamic content across journeys and personalized experiencesPartnering with clients and cross-functional teams to translate business requirements into journey designs, document solutions, and support technical design, implementation, and hand-off to client teamsExploring, piloting, and recommending new platform capabilities, including emerging AI-driven features, and sharing what you learn with your team and clients A successful candidate would possess these skills: A pioneering mindset: curious, adaptable, and energized by learning new platforms, features, and ways of working as the tool landscape evolvesAbility to work independently and collaborate as part of a teamEffective written and verbal communication skills, including the ability to explain technical concepts to business stakeholdersMeticulous attention to detail and quality of work productAbility to build and sustain professional relationshipsAbility to lead small projects or workstreams with increasing independenceAbility to manage and prioritize multiple tasks in a fast-paced and dynamic environmentStrong interpersonal skills and professional demeanorAbility to meet deadlinesAbility to provide clear guidance to others and share knowledge through training and enablement The team Deloitte's Advertising, Marketing & Commerce team creates content and experiences that inspire action. We design and implement technology platforms for personalized marketing across all digital touchpoints, specializing in customer-centric B2B and B2C solutions. Our in-house agency engages customers throughout their journey — AdTech, MarTech, campaign automation, CRM, and lead-to-loyalty orchestration. Qualifications Required: 3+ years of experience in marketing technology, customer data, personalization, or digital campaign management2+ years of hands-on implementation experience with Adobe Journey Optimizer (AJO) or a comparable journey orchestration platform, including journeys, triggers, actions, messages, and audiencesExperience designing and executing personalization and journey orchestration for both B2B and B2C use casesHands-on experience setting up and running tests in Adobe Target (or a comparable testing and personalization platform), including A/B testing, activities, audiences, and results analysisExperience integrating data from CDPs (such as Adobe Real-Time CDP, Segment, or Tealium) to support audience activation, profile attributes, and journey triggers, with working knowledge of data models such as XDMExperience integrating content from CMS platforms (such as Adobe Experience Manager) into personalized experiences and campaignsStrong understanding of marketing campaign strategy and customer lifecycle, with the ability to translate functional requirements into technical journey designsDemonstrated curiosity and willingness to learn new platforms and adapt to a changing MarTech landscapeAbility to travel 50%, on average, based on the work you do and the clients and industries/sectors you serve.Limited immigration sponsorship may be available. Preferred: Experience with additional Adobe Experience Cloud products, such as Adobe Experience Platform, Customer Journey Analytics, Adobe Analytics, or Adobe Marketo EngageExposure to or experience with real-time decisioning and next-best-action or offer personalization (such as Adobe Journey Optimizer Decisioning, Salesforce, or Pega), including eligibility and prioritization rules.Experience with other MarTech or CRM platforms, such as Salesforce Marketing Cloud, Salesforce, or BrazeAdobe Certified Expert or Adobe Certified Professional credential in Journey Optimizer, Target, Experience Platform, or a related Adobe Experience Cloud productUnderstanding of or experience with AI in marketing, such as AJO decisioning and AI-driven personalization, AJO Experimentation, AEP AI Assistant, or generative AI for content and journey designExperience with API-first configuration, event-driven integrations, and custom actions in AJOFamiliarity with SQL, JavaScript, or Python, and with cloud data platforms such as Snowflake, Databricks, or major cloud providersExperience training client teams or mentoring junior team membersBachelor's degree in Marketing Technology, Information Systems, Computer Science, or a related field The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $86,700 to $170,900. You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance. #Customer_US#AMC_US Deloitte is committed to providing reasonable accommodations for people with disabilities. If you require a reasonable accommodation to participate in the recruiting process, please direct your inquiries to the Global Call Center (GCC) at View email address on click.appcast.io. Recruiting tips From developing a stand out resume to putting your best foot forward in the interview, we want you to feel prepared and confident as you explore opportunities at Deloitte. Check out recruiting tips from Deloitte recruiters. Benefits At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you. Our people and culture Our inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ways of thinking, ideas, and perspectives, and bring more creativity and innovation to help solve our clients' most complex challenges. This makes Deloitte one of the most rewarding places to work. Our purpose Deloitte’s purpose is to make an impact that matters for our people, clients, and communities. At Deloitte, purpose is synonymous with how we work every day. It defines who we are. Our purpose comes through in our work with clients that enables impact and value in their organizations, as well as through our own investments, commitments, and actions across areas that help drive positive outcomes for our communities. Learn more. Professional development From entry-level employees to senior leaders, we believe there’s always room to learn. We offer opportunities to build new skills, take on leadership opportunities and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career. As used in this posting, "Deloitte" means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law. Qualified applicants with criminal histories, including arrest or conviction records, will be considered for employment in accordance with the requirements of applicable state and local laws, including the Los Angeles County Fair Chance Ordinance for Employers, City of Los Angeles’s Fair Chance Initiative for Hiring Ordinance, San Francisco Fair Chance Ordinance, and the California Fair Chance Act. See notices of various fair chance hiring and ban-the-box laws where available. Fair Chance Hiring and Ban-the-Box Notices | Deloitte US Careers Requisition code: 373109 Job ID 373109 Package and Technology Enablement | Package Functional TransformationSame job available in 41 locations