Head of Media, Amazon Gaming - Luna

Overview Amazon Gaming is looking for a dynamic, data-driven Head of Media to lead all media strategy, planning, and investment across our portfolio of games and gaming services. This role owns the full media ecosystem for Amazon Gaming (inclusive of Amazon Games Studios, Prime Gaming, and Luna) from long-term media planning and buying to real-time performance optimization across all paid channels. You will be the single-threaded leader for media at Amazon Gaming, responsible for setting the media vision, managing the total media budget, building agency relationships, and ensuring every dollar of media investment delivers maximum reach, efficiency, and return. The ideal candidate is a strategic media leader with deep expertise across the full media landscape (both fixed and variable), proven negotiation skills, and the ability to translate business objectives into best-in-class media strategies that drive player acquisition, brand awareness, and cultural relevance across the entertainment ecosystem. Key responsibilities Own the end-to-end media strategy and total media budget for Amazon Gaming, setting the vision for how media investment drives business. Lead, mentor, and develop the media team, attracting top media talent and building a high-performing team culture rooted in strategic excellence and data-driven decision-making. Develop the annual and quarterly media investment framework that guides budget allocation across fixed and variable channels, titles, audiences, and campaign phases — balancing brand-building reach with performance-driven efficiency. Lead comprehensive media landscape analyses for each key market, identifying emerging channels, shifting consumption behaviors, and competitive media strategies, working closely with agency partners and internal insights teams. Lead the development of programmatic and audience-buying capabilities, leveraging Amazon's unique data assets and ad tech ecosystem to drive precision targeting at scale. Drive real-time optimization of variable media spend based on performance data, adjusting tactics, creative, targeting, bidding strategies, and budget allocation to maximize ROI and ROAS. Serve as the primary relationship owner for all external media agencies, setting expectations, defining ways of working, and holding agencies accountable for strategic thinking, innovation, and campaign performance. Partner with Marketing, Product, Content, and Analytics teams to establish media KPIs, measurement frameworks, and attribution models that tie media investment to business outcomes. Make strategic trade-off decisions on media mix, determining the optimal balance of investment across channels, markets, and campaign phases based on data, business priorities, and media economics. Manage relationships with media platform partners (Google, Meta, TikTok, The Trade Desk, Amazon Ads, etc.), securing early access to betas, preferential support, and co-investment opportunities. Establish the media measurement and attribution framework for Amazon Gaming, defining how media investment is measured, attributed, and optimized across channels, titles, and markets. Basic Qualifications 10+ years of professional non-internship marketing experience Experience managing teams Experience using data and metrics to drive improvements Experience driving direction and alignment with cross-functional teams Preferred Qualifications Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social Experience leading across multiple locales Experience with and deep understanding of advertising technologies (i.e., ad server, DSP) Experience in the gaming or entertainment industry (gaming, streaming, film, music) with an understanding of entertainment media buying dynamics. Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at USA, CA, Culver City - 156,100.00 - 211,200.00 USD annually USA, NY, New York - 171,800.00 - 232,400.00 USD annually USA, WA, Seattle - 156,100.00 - 211,200.00 USD annually Company - Amazon.com Services LLC Job ID: A10427514 #J-18808-Ljbffr