Senior Director of Integrated Marketing

Job Description

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Chapter Aesthetic Studio is a medical aesthetics brand, offering state-of-the-art, non-surgical skin care and body rejuvenation treatments. We exist to empower people to write their own story on beauty, because we believe beauty belongs to everybody.

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We are a fast-paced, innovative, and high-performing company. Our goal is to spark joy for everyone-our guests, each other, and the communities we live, work, and play in. We are a team built of extraordinary individuals who are passionate about helping others achieve their goals. This includes supporting your unique ambitions and career path and wrapping an abundance of resources around you. We are looking for a team player who is highly motivated, energetic, and hungry for growth who we can cheer on to limitless growth and opportunities.

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Chapter Aesthetic Studio is a part of TAG – The Aspen Group – a family of like-minded brands whose mission it is to empower our teams to deliver the best possible experience and care to every patient that walks through our doors, which means we have a rich bench of experts to collaborate with, borrow from and share wins with.

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The Role

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We are hiring a Senior Director of Integrated Marketing to lead and scale performance-driven growth across our markets.

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This role sits within Chapter under the Vice President of Marketing, acting as a key leadership role on the Chapter Marketing team. The Senior Director will own strategy and execution across all digital channels — including paid media, SEO/AI-search, CRM, and site experience — setting the vision for how digital marketing drives demand, and building the team and processes needed to deliver against it.

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The ideal candidate is a strategic operator: comfortable setting channel strategy and budget, leading a team, and partnering closely with analytics, CRM, web, and brand teams to turn insight into action.

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Chapter has strong execution today across paid media, CRM, site experience, SEO/AI-search, product, and broader demand-driving efforts. This role will bring it together under one integrated strategy, helping us better understand:

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• How to be maniacal about getting new guests, creating and capturing demand strategically so guests choose Chapter
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• How to rapidly convert that demand across digital and call center platforms
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• How to increase advocacy with existing guests through retention and loyalty tactics
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This role will help evolve our marketing from channel-level execution to integrated, system-level strategy and leadership.

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What You’ll Do

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Channel Strategy & Leadership

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• Set the strategy and roadmap for digital marketing across paid media, SEO/AI-search, CRM/lifecycle, and site experience (CRO), ensuring channels work together rather than in silos
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• Own the digital marketing budget, allocating spend across channels, markets, and location tiers to maximize growth and efficiency
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• Build and lead a high-performing digital marketing team, setting clear goals, developing talent, and fostering a culture of ownership and experimentation
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• Manage relationships with media agencies and platform partners, holding them accountable to performance targets
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Performance & Growth

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• Direct performance measurement and reporting across the full funnel — traffic, leads, appointments, conversion, revenue, retention, and lifetime value
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• Partner with analytics to evaluate incrementality and channel interaction, using insight to inform investment decisions rather than optimizing channels in isolation
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• Champion a test-and-learn agenda across paid, CRM, and site experience, scaling what works and cutting what doesn't
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• Incorporate operational context (e.g., capacity, days open, provider availability, scheduling) into strategy and investment decisions
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Cross-Functional Leadership

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• Represent digital marketing in leadership forums, translating performance into clear narratives and recommendations for senior stakeholders
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• Partner with:
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• Analytics team (trusted reporting, dashboards, and metric definitions)
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• CRM / Lifecycle Marketing
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• Brand, Social, and PR
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• Product (booking experience, funnel performance)
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• Finance, Internal Sales & Operations (capacity and demand alignment)
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• Ensure digital strategy reflects both acquisition and retention priorities, working closely with CRM/lifecycle teams to grow guest lifetime value
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What Success Looks Like

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Within 6-12 months, you will help Chapter:

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• Stand up a clear, integrated digital marketing strategy and roadmap across channels
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• Build and lead a high-performing digital marketing team
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• Establish trusted, leadership-ready performance reporting
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• Define optimal spend levels by market and tier, and improve confidence in investment decisions
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• Enable more efficient scaling across markets
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• Strengthen acquisition + retention strategies and increase guest lifetime value
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What We’re Looking For

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Experience

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• 10-15+ years in digital marketing, including 3-5+ years in a people-leadership role overseeing a digital marketing team
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• Proven track record setting and executing multi-channel digital strategy (paid media, SEO/AI-search, CRM, site experience) at a senior level
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• Experience owning a digital marketing budget and managing agency and vendor relationships
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• Experience in multi-location, service-based, or medical aesthetics / healthcare-adjacent businesses is a plus
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• Agency experience preferred
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Core Skills

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• Strong strategic and analytical fluency — able to move from data to insight to investment decision
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• Deep knowledge of paid media, SEO/AI-search, CRM/lifecycle, and site experience (CRO), and how they work together
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• Experience with marketing performance metrics (cost per appointment, CPA, ROAS, conversion rates, retention rates, LTV)
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• Comfortable with budgeting, forecasting, and resource allocation across markets and channels
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• Familiarity with incrementality, attribution, and media mix concepts, sufficient to direct an analytics partner
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• Proven people leadership — hiring, developing, and managing a team
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Key Characteristics

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• Strategic and decisive – sets direction and owns outcomes
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• Highly collaborative – thrives partnering across channel, analytics, and business teams
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• Excellent communicator – simplifies complex ideas for senior stakeholders
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• Action-oriented – focused on driving decisions and results
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• Comfortable with ambiguity – able to synthesize inputs from multiple sources with varying levels of completeness and precision
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• Guest-centric – understands the personal, confidence-driven nature of aesthetic treatment decisions
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Mindset & Culture Fit

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• Excited to build and lead a team within a close, high-performing, and enthusiastic organization
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• Motivated by building and scaling a brand nationally
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• Enthusiastic about medical aesthetics and committed to improving the confidence of our core audience segment.
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• Energized by the opportunity to help Chapter grow, reach more guests, and deepen guest retention over time.
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Why Join Chapter

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• Lead and scale a digital marketing function for a brand focused on better aesthetic and wellness care to more guests
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• Work on meaningful problems tied directly to growth and access to care
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• Join a team that values ownership, curiosity, and impact
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• Be part of a modern marketing organization focused on performance and outcomes
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• Play a key leadership role in optimizing acquisition + retention strategies and increasing guest lifetime value
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*This role is onsite 4 days/week in our Chicago office (Fulton Market District)

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• A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match
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