Demand Generation Manager

Industry Marketing Manager, Medtech & Life SciencesNorth Carolina, United StatesReal innovation starts with a strong foundation, and at commercetools, that comes from the perfect balance of our product and our people. Behind every leap forward is a collective of builders, explorers, doers, makers, and problem-solvers. The kind of people who not only created composable commerce but also shaped the culture of experimentation that idea unlocked. Together they are the engine of commerce innovation today. At commercetools, we power the next era of commerce for our customers. Whether it's AI-driven solutions that help enterprises make smarter business decisions, bridging digital and physical shopping experiences, or enabling entirely new ways for industries to connect with their customers, we help the world's most ambitious companies experiment, scale, and grow without limits. Here the best idea wins, not the loudest voice. You will have the tools, trust, and space to not only build the future of commerce, but to build your own.Your ImpactBecome the industry expertRapidly develop a working knowledge of the Medtech & Life Sciences commerce landscape including key buyer personas (procurement, IT, digital commerce, regulatory affairs) and critical industry trends such as direct-to-patient models, omnichannel HCP engagement, and compliance-driven purchasing.Identify sub-verticals to prioritize based on commercetools' ability to address unique use cases such as medical device distribution, pharmaceutical e-commerce, lab supply procurement, or contract research services.Map the information ecosystem: identify the publications, communities, events, analysts, and influencers that Medtech & Life Sciences buyers trust when evaluating commerce vendors (e.g. MedCity News, HIMSS, AdvaMed, Gartner Health).Serve as a demand generation-focused partner to the sales team, arming them with campaign context, follow-up materials, and insight into what's driving engagement from target accounts.Build and execute the demand generation strategyOwn the demand generation plan for the Medtech & Life Sciences vertical, working hand-in-hand with Product Marketing to activate their positioning and messaging across the right channels and audiences.Define and prioritize target account segments within the vertical partnering with sales and ABM teams to align on named accounts, buying signals, and pipeline goals, with attention to long enterprise sales cycles and multi-stakeholder buying committees common in regulated industries.Design and run multi-channel campaigns tailored to the Medtech & Life Sciences buyer journey spanning digital advertising, email nurture, content syndication, ABM plays, and industry events such as JPM Healthcare, HIMSS, and BIO.Own and manage budget and programs end-to-end from brief through execution and reporting, with a relentless focus on pipeline contribution as the measure of success.Drive pipelineOwn pipeline targets for the Medtech & Life Sciences vertical and report on marketing's contribution to new pipeline, influenced pipeline, and deal acceleration.Identify and invest in the highest-leverage demand generation channels for this audience, whether that's industry trade events, vertical publications, targeted ABM programs, or outbound plays in partnership with the BDR team.Work closely with BDRs and sales to ensure tight campaign-to-conversation handoffs and build feedback loops that keep targeting, channel mix, and offer strategy sharp over time.Continuously test, measure, and optimize campaign performance, bringing a data-driven mindset to every decision about where to invest and where to pull back.This role is hybrid, with three days a week spent in our Durham office.What Sets You Apart8-10 years of B2B demand generation experience, with meaningful exposure to Medtech, Life Sciences, pharmaceuticals, medical devices, biotech, or adjacent healthcare sectors.A demonstrated track record of building and executing campaigns that drive measurable pipeline, you measure success in opportunities and revenue influence, and you understand that regulated industry sales cycles require sustained nurture, not just top-of-funnel volume.Experience working across the demand generation toolkit: digital advertising, ABM, content syndication, email nurture, events, and BDR partnership.Strong ability to pick up a new industry quickly. You know how to do the research, find the right channels, and adapt programs to reach a specific audience effectively, including navigating compliance-sensitive messaging environments.Comfort working in close partnership with Product Marketing, taking strong messaging and positioning and operationalizing it into campaigns that perform.A sharp analytical mindset, you're comfortable in a CRM and marketing automation platform, and you use data to make decisions.Able to work independently, manage multiple programs simultaneously, and drive results without needing heavy direction.Familiarity with the regulatory and procurement dynamics of Medtech & Life Sciences is a strong plus, understanding how buying decisions are made in environments shaped by FDA oversight, group purchasing organizations (GPOs), or formulary processes will accelerate your ramp.Our BenefitsBecause work and life are connected, our benefits are too. We've designed them to give you the security, flexibility, and opportunities you need to focus on what matters most.Comprehensive health benefits for you and your dependents, including access to OpenUp for personalized mental health supportLearning and development opportunities including an annual learning budget, access to self-paced learning platforms and language training, personalized coaching, mentorship, and leadership programsFamily Leave Plus gives you additional fully paid weeks of parental leave on top of government-provided leave, so you can spend more time with your new additionOur equity participation program allows you to share in our successFor more information on our benefits, visit this page.Come as you are. Build with us.Your unique perspective is essential to our success. We are committed to building a team that reflects the world around us because we know it's the only way to build the future. We celebrate our differences and have created a hiring process that's fair, inclusive, and designed to let your talent shine.We proudly welcome applicants of every race, color, religion, gender identity, sexual orientation, age, and any other part of your identity that makes you who you are. As an equal opportunity employer, we believe that our strength lies in our diversity, and we invite you to be a part of our global community.For more information on our diversity, equity, inclusion, and belonging practices, visit this page.Please note that the compensation range pertains to base payUS Pay Range$102,000 - $128,000 USD