Marketing and Communications Manager

Marketing And Communications Manager

Greenberg Traurig (GT), a global law firm with 51 locations worldwide, offers competitive compensation, an excellent benefits package, and the opportunity to work in an innovative, collaborative environment.

Join our Marketing Team as a Marketing and Communications Manager in our Washington, DC office.

We are seeking a skilled communications professional who thrives in a fast-paced, deadline-driven environment. The ideal candidate brings a proactive, client-focused mindset, strong problem-solving abilities, the ability to execute, and the creativity to approach challenges with confidence. If this describes you, we invite you to join our team.

This role will be based in the Washington, DC on an in-office basis, with three days per week in DC and one day per week in Northern Virginia. This role reports to the Chief Communications Officer.

Position Summary

The Marketing and Communications Manager will develop and implement communication strategies that reflect and elevate the firm's brand, shape high-impact messaging, and drive proactive media coverage in support of key business goals, with a primary focus on the DC Metro area. The ideal candidate is a strong writer with a client service orientation, the ability to build internal and media relationships, and the ability to consistently deliver under tight deadlines while handling multiple projects.

Key Responsibilities

• Partners with the DC and Northern Virginia Managing Shareholders, and Marketing and BD leads, and the Chief Communications Officer to create a proactive communications plan aligned with the DC Metro region, practice and industry groups, and global objectives
• Serves as a strategic advisor to office and practice leaders on messaging, reputation management, and communications strategy
• Identifies brand-building opportunities for the offices and lawyers through events, civic engagement, thought leadership, and media
• Develops content priorities and outreach strategies to build thought leadership via media placements, bylined articles, newsletters, alerts, events, podcasts, and multimedia
• Identifies and leverages external PR channels to achieve communications goals
• Identifies PR opportunities and risk issues and advises office and practice leaders on communications decisions
• Provides media relations support, including pitching, monitoring interviews, and preparing attorneys with talking points
• Seeks out opportunities to place attorneys and stories in client-facing media
• Manages media outreach and press releases for matter wins and lateral hires in DC Metro and related practices
• Creates and repurposes content for external communications across platforms
• Writes press releases, internal communications, and media collateral as needed
• Supports peer review and publishing of DC/NVA specific blogs, alerts, articles, and podcasts
• Plans, researches, and executes awards submissions, and internal and external thought leadership events
• Provides strategic and creative support for communications programs; writes and designs collateral for the firm's Intranet, presentations, white papers, and handouts
• Drafts targeted social media posts in support of attorneys and practice areas
• Assists with attorney social media training
• Leverages social media to maximize exposure for firm news and thought leadership
• Collaborates with marketing and business professionals across the firm
• Performs other duties as assigned

Qualifications

Skills & Competencies

• Collaborative self-starter who works independently, accepts direction, and thrives in a fast-paced environment
• Outstanding written and oral communication skills, with the ability to synthesize complex information into compelling narratives for attorneys and professionals at all levels
• Exceptional attention to detail with strong prioritization and time management skills; able to manage multiple competing deadlines under pressure and execute
• Client-first orientation with the flexibility to anticipate needs and deliver consistent results
• Advanced proficiency in AP Style and English grammar; specialized experience in business and/or legal writing preferred
• Tech-savvy and resourceful, with the ability to quickly learn new programs, systems, and AI tools

Education & Prior Experience

• Bachelor's degree required
• 7-10 years of professional experience in PR for a law firm or professional services firm, or as a business/legal journalist
• Proven track record of media placements that build thought leadership
• Writing portfolio demonstrating the ability to translate complex topics into compelling copy
• Strong understanding of the news media landscape with established media relationships
• Experience identifying PR risk issues and advising office and practice leaders on communications decisions
• Proficiency with Cision or similar PR databases
• Experience leveraging social media to maximize exposure

Technology

• Advanced proficiency in Microsoft Office suite, including Word, PowerPoint, Excel, and Outlook
• Active knowledge of LinkedIn, Instagram, X, Facebook, and YouTube
• Applies hands-on experience using generative AI tools (e.g., Microsoft Copilot, ChatGPT, or similar platforms) to support professional and managerial tasks, including drafting, summarizing, brainstorming, and organizing content, while applying sound judgment when reviewing AI generated work product and maintaining accountability for all final outputs
• Ability to write effective prompts that clearly define objectives, provide relevant context, and guide AI tools to produce useful, accurate, and appropriate results; able to refine prompts to improve output quality, productivity, and efficiency
• Models responsible AI use for team members, reinforcing expectations related to confidentiality, data privacy, and appropriate human oversight
• Demonstrates working knowledge of governance considerations, including ethical use and risk awareness, and adapts to emerging AI and related technologies

The expected pay range for this position is:

$141,000 - $155,000 Per Year

Actual pay will be adjusted based on experience, location, and other job-related factors permitted by law. Full time employees may be eligible for a discretionary bonus, health insurance with an optional HSA, short term disability, long term disability, dental insurance, vision care, life insurance, Healthcare and Dependent Care Flexible Spending Accounts, 401K, vacation, sick time, and an employee assistance program. Additional voluntary programs include: voluntary accident insurance, voluntary life, voluntary disability, voluntary critical illness and cancer insurance and pet insurance. Commuter and Transit programs may also be available in certain markets.

GT is an EEO employer with an inclusive workplace committed to merit-based consideration and review without regard to an individual's race, sex, or other protected characteristics and to the principles of non-discrimination on any protected basis.