Consumables Portfolio Lead

Job Description

Job Description

Consumables Portfolio Lead

Category Revenue Owner

Location: Clearwater, Fl

Position Overview

The Consumables Portfolio Lead serves as the business owner for the company's consumables category and is responsible for driving total portfolio revenue across subscription, repeat purchase, ongoing one-time demand, and promotional initiatives.

This role defines and drives the annual growth strategy for a $6M consumables portfolio with a goal of scaling to $20M+. The individual optimizes revenue mix, promotional cadence, SKU prioritization, and subscription penetration while ensuring cross-functional alignment across Marketing, Supply Chain, Web Operations, CRM, and Customer Experience.

This is a high-visibility individual contributor role with direct exposure to executive leadership and the CEO. The ideal candidate combines commercial thinking, analytical rigor, and strong cross-functional leadership.

Key Responsibilities

Category Revenue Strategy

• Own total consumables revenue performance and growth targets
• Develop annual and quarterly growth roadmaps to scale the portfolio from $6M to $20M+
• Identify and prioritize revenue levers across subscription, repeat purchase, and one-time demand
• Analyze SKU-level performance and recommend portfolio optimization actions
• Present insights, strategy, and performance updates directly to executive leadership and the CEO

Subscription & Revenue Mix Optimization

• Increase subscription penetration and improve replenishment behavior
• Analyze churn drivers and cohort performance to inform strategy
• Optimize the balance between subscription, one-time purchase, and promotional revenue
• Partner with CRM and Growth teams to execute lifecycle initiatives

Promotional & Merchandising Strategy

• Develop the annual promotional calendar (e.g., Memorial Day, BFCM, seasonal campaigns)
• Influence pricing direction and discounting strategy in partnership with Finance and Leadership
• Recommend bundling, SKU prioritization, and inventory-aligned promotions
• Evaluate promotional lift and long-term margin impact

Cross-Functional Leadership

• Serve as the central point of accountability for the consumables category
• Align Marketing, Supply Chain, Web Ops, CRM, and CX around the category roadmap
• Surface risks, trade-offs, and strategic recommendations to leadership
• Ensure coordinated execution of launches and promotions

Qualifications

• 6–10 years of experience in DTC, e-commerce, product marketing, category management, or commercial growth roles
• Experience owning a product line, category, or meaningful revenue segment
• Strong analytical skills with experience interpreting SKU-level and cohort data
• Experience influencing promotional strategy and pricing recommendations
• Comfortable presenting to executive leadership
• Proven ability to work cross-functionally without direct authority
• Experience in consumables, supplements, wellness, beauty, food & beverage, or other replenishment-driven categories preferred

What Success Looks Like

Within the first 12–18 months, this person will:

• Establish a clear, data-driven growth roadmap for the consumables portfolio
• Increase overall category revenue and accelerate progress toward the $20M+ target
• Improve subscription penetration and repeat purchase behavior
• Implement a structured promotional strategy aligned with margin and inventory goals
• Become the trusted category advisor to executive leadership and the CEO