Marketing

Marketing

Location: Chatsworth

Category: Marketing

Job Overview: Security Guards of America are hiring a Senior Marketing Specialist. The Senior Marketing Specialist is a key member of the marketing team, responsible for supporting demand generation, developing marketing campaigns, executing online marketing strategies, and improving lead generation for new business, brand building, customer retention and cross-selling. In this role, you will be responsible for reaching out to potential clients, introducing our security guard services, and setting up appointments for our sales team.

Key Responsibilities:

• Make outbound calls to businesses, property managers, and organizations to introduce our security guard services
• Explain our security guard services, highlighting reliability, professionalism, and cost benefits.
• Generate leads, qualify prospects, and schedule follow-up meetings.
• Maintain accurate records of calls and client information.
• Work closely with the sales team to convert leads into long-term clients.
• Ideate, develop, and lead demand generation marketing programs for both existing and new initiatives
• Execute multi-touch, multi-channel marketing campaigns
• Conduct post-program analysis to review results against objectives, including lead volume and cost-per-lead
• Manage content development and write messaging that supports marketing campaigns. Coordinate layout of content through multiple channels including website, email, and print
• Assess needs and work with security industry and subject-matter experts to create content that resonates with various audiences. Write creative briefs prior to any creative development
• Online Marketing: Design and execute content marketing practices across digital platforms
• Research the latest trends in digital marketing and analyze competitors to maintain a robust idea library
• Collaborating with cross-functional teams, including creative, web, and sales enablement, to ensure cohesive marketing efforts

Qualifications (Must Have):

• (Preferred) bachelor's degree in marketing, Business, or related field of study
• Minimum of three (3+) years of marketing experience
• Experience developing and/or managing brand building, thought leadership and lead generation content for a wide range of media channels: Website, email, events and sponsorships, public relations/publicity, trade shows, social media, collateral, advertising (digital and offline), direct mail, webinars, video, white papers, etc.
• Strong writing skills with attention to detail and solid proofreading abilities
• Strong expertise in demand generation strategies, website content layout, data analysis, and report writing
• Driven and self-motivated with the ability to effectively manage multiple projects and meet deadlines
• Familiarity with Salesforce or other CRM software is highly desirable
• Excellent communication skills in English, both written and verbal

Benefits:

• Salary: $90,000 - $110,000 per year
• Medical, dental, vision, basic life, AD&D, and disability insurance
• Eight paid holidays annually, five sick days, and four personal days

How to Apply: Send your resume to View email address on click.appcast.io to schedule an interview.