Vice President of Off Premise & Digital

Overview Giordano’s is a legendary Chicago-based restaurant brand, known as The One for Chicago-style pizza. With a strong dine-in presence, a growing delivery business, and a mix of company-owned and franchised locations, we are poised for strategic expansion. We are seeking a highly experienced and strategic leader to manage our off-premise and digital business. The Vice President, Off-Premise & Digital is a strategic leader responsible for driving Giordano’s off-premise revenue streams and continued digital transformation. This role spearheads growth initiatives across alternative sales channels such as self-delivery, catering, banquets, tour groups, cooking classes, and events. This role also works with Marketing and IT to set the vision, execution, and optimization of all owned digital platforms including website, mobile app, e-commerce, loyalty, and third-party marketplaces (DoorDash, Uber Eats, EZCater, etc). The VP will lead efforts to acquire new customers, increase frequency among existing guests, and re-engage lapsed customers through best-in-class digital experiences and innovative off-premise programs, while collaborating with franchisees to develop and implement strategic off-premise sales initiatives that drive growth and enhance customer experience.

QUALIFICATIONS

15+ years of leadership experience in digital strategy, e-commerce, or multi-channel restaurant/hospitality operations. Proven track record of driving digital growth and managing complex off-premise programs. Strong analytical, negotiation, and relationship-building skills. Expertise in martech platforms, CRM, and loyalty programs. Exceptional ability to influence cross-functionally and lead large teams. Leadership traits: exceptional strategic thinking and change management skills to guide traditional restaurant teams through technical shifts.

KEY METRICS FOR SUCCESS

Off-premise program profitability and event execution quality. Delivery marketplace optimization and partner satisfaction. Digital channel revenue growth (owned and third-party). Customer acquisition and retention rates. Overall contribution to Giordano’s brand growth and guest experience.

ESSENTIAL JOB FUNCTIONS

OFF-PREMISE SALES & OPERATIONAL EXCELLENCE

Work with Operations, Ops Services, Supply Chain, Finance, and Culinary to optimize Giordano’s catering menu, positioning within the marketplace, and packaging. Collaborate with Operations and franchise partners to implement best practices for digital ordering, fulfillment, and guest experience across all ordering channels. Ensure flawless execution of off-premise programs, maintaining brand standards and operational efficiency.

ALTERNATIVE SALES CHANNELS

Oversee and grow non-traditional revenue streams, including: Banquets & Private Dining : Design programs that maximize group dining revenue through tailored menus and pricing strategies. Outbound & Inbound Call Program : Develop restaurant operations phone system program for catering and events, driving conversion through scripts, CRM, and AI phone answering services. In-House Delivery : Optimize Giordano’s in-house delivery platform for adoption and profitability. Tour Group Sales : Build partnerships with travel operators to capture large group dining opportunities. Events : Execute large-scale catering events such as concerts, corporate gatherings, and university catering events. Alternative Venue Partnerships : Identify and negotiate strategic partnerships with venues in sports, airports, and airport lounges to expand brand reach. Cooking Classes : Create experiential programs that build brand loyalty and drive incremental sales.

PARTNERSHIP & MARKETPLACE MANAGEMENT

Manage and optimize relationships with third-party delivery partners, negotiating terms and ensuring profitable growth. Continuously evaluate marketplace performance and implement strategies to maximize economic value and brand presence. Develop and execute a comprehensive digital roadmap for pickup, delivery, and catering programs, ensuring seamless customer journeys across web, app, and third-party platforms. Partner with the Marketing team to drive customer acquisition, retention, and reactivation through data-driven marketing strategies and personalized engagement. In partnership with IT and Marketing, develop the end-to-end digital guest journey, including mobile apps, web ordering, and loyalty programs. Lead large-scale digital transformation initiatives to improve revenue and operational agility.

MARTECH & PRODUCT LEADERSHIP

Collaboratively shape the martech product roadmap, including CRM, online ordering, SMS, and mobile app, by working closely with the VP of IT and VP of Marketing to ensure alignment with business objectives and guest experience goals. Partner with IT and Marketing leadership to drive innovation in delivery and loyalty programs, leveraging shared insights from customer data, competitive trends, and emerging technologies.

FINANCIAL LEADERSHIP

Own P&L for digital and off-premise channels, ensuring profitable growth and achievement of KPIs. Develop business cases for new initiatives and manage budgets effectively. Leverage guest insights and business analytics to identify growth initiatives and monitor key performance metrics.

BRAND VISION

Champion a guest-obsessed culture focused on delivering high-quality, accessible, and innovative experiences. Advance Giordano’s ambition: To make Giordano’s The One for Chicago-style Pizza. #J-18808-Ljbffr Giordano's