Senior Vice President, Commercial Strategy

Company description

Publicis Groupe is a global leader in communication and is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Through a unified and fluid organization, Publicis Groupe partners with its clients across communication, media, data and technology to ensure access to the full breadth of capabilities in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.

Overview

Lead and oversee the development of strategic commercial offers and contracts that deliver value through media efficiencies, mitigating risk and sound operations across new and existing clients. We are seeking a driven individual, with a background in Media, Retail Media, Creative, Production, PR or CRM.

Responsibilities

• Build innovative and competitive commercial proposals, connecting our strategies and approach to Publicis capabilities, tools & tech, talent, media pricing and incentive offerings.
• Oversee commercial proposals for multi-market new business pitches, collating market responses and then streamlining into one compelling, global offer.
• Explore and create new, sustainable revenue streams for Publicis in partnership with other disciplines.
• Partner with Data, Tech and Tools leaders to develop new commercial models, in particular monetization for platforms and value-based pricing.
• Champion proprietary solutions, especially value-based solutions within commercial discussions where appropriate.
• Proactively identify new added value ($) across tools, tech and talent.
• Provide guidance and benchmarks for staffing & remuneration models that drive profitability.
• Identify areas to increase profitability through new products, talent or scope changes.
• Partner with Client Leads, CFOs and CEOs on new business pitch opportunities and existing contract renewals.
• Partner with other Groupe solution hubs as needed to develop joint Power of One commercial offers.
• Oversee and manage a team of varied skillsets and learning styles with objective to grow and develop individual talent on the team
• Educate the team around development of commercial strategies, value proposals, and negotiation skills.
• Build & oversee best practices, playbooks and automation into commercial workflows for the team.
• Create a reporting cadence and deliver reports on risk tracking across Groupe media clients.
• Work with legal, be accountable for the development and agreement of MSAs.
• Develop relationships with the procurement community, clients and intermediaries.
• Organize and recruit talent as needed to deliver against role goals.

General Success Metrics and KPIs:

• Revenue conversion on new business pitches
• Retention rate on existing business
• Improvement in key Client contribution margin

Subjective assessment of contribution to development of commercial proposals, including sustainability over extended period

Qualifications

• 10+ years of commercial finance, strategy or and/or procurement experience within media, retail media, creative, production, PR, CRM, or a related agency environment, with experience leading complex commercial engagements.
• Proven experience developing commercial strategies, pricing models, and proposals for large-scale new business pitches, contract renewals, and multi-market or global client opportunities.
• Strong financial and operational acumen, including staffing and remuneration models, profitability and contribution margin improvement, revenue modeling, risk management, and identification of new revenue opportunities.
• Executive-level client and stakeholder leadership experience, with the ability to partner effectively with Client Leads, CFOs, CEOs, procurement, legal, and cross-functional Data, Technology, and Solutions teams.
• Demonstrated people leadership and operational transformation experience, including developing high-performing teams, coaching commercial and negotiation skills, and creating scalable best practices, playbooks, reporting processes, and workflow automation.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

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Compensation Range: USD $180,215.00 - USD $268,905.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/9/2026.