Sr. Associate Brand Manager

At Sunstar Americas, Inc., we firmly believe that our people are the foundation of our success. We foster a collaborative, innovative, and agile culture that ensures we deliver high-quality, innovative products to consumers and oral care professionals. Our team-oriented approach encourages creative thinking and nurtures a positive work environment and productive relationships. With dedication, hard work, and a shared vision, we can continue to make SAI a leader in our industry. Join us and become part of our global team, where together, we can achieve success and contribute to a better future. Position Summary The Senior Associate Brand Manager supports the growth and performance of the GUM interdentals business in the U.S., by leveraging consumer, category, and competitive insights to inform marketing decisions and identify growth opportunities. This role will serve as the analytical and strategic backbone of the brand team, blending qualitative and quantitative data on the brand, business and the marketplace with powerful consumer insights to make actionable recommendations for growth. In partnership with cross-functional teams, the Senior Associate Brand Manager supports the development and execution of marketing initiatives and brand plans across both consumer and dental professional channels. The ideal candidate is a curious, detail-oriented marketer with strong analytical skills who enjoys solving problems, working with data, and contributing to brand growth in a collaborative, fast-paced environment. Essential Job Functions Business & Performance Analytics Lead monthly business reviews using syndicated data (Circana/IRI), panel data, dental professional data, and internal shipments & financials. Work with media agency to analyze media performance reports, including CPM, CPC, CTR, impressions, to assess effectiveness on brand KPIs. Interpret professional recommendation data (e.g., survey results, A&U studies, rep feedback, CRM insights) to understand drivers of recommendation and barriers to adoption. Track the effectiveness of professional programs, sampling initiatives, and social media marketing with retail performance. Support the development and management of a forecast model working with Finance, Category Management, Sales and Supply Chain. Monitor competitive activity and identify share shifts, pricing moves, and innovation trends Strategic Direction Develop fact‑based DPSM (Distribution, Pricing, Shelving, Merchandising) guidance for sales and customer teams. Partner with Sales to build customer‑specific selling stories grounded in data and insights. Partner with Professional Marketing and Sales teams to optimize sampling strategy and professional‑facing messaging, and support development of chairside tools and professional engagement programs. Identify emerging trends and opportunities to strengthen brand equity and accelerate growth. Project Management Lead project management and execution for priority initiatives, including new product launches, product enhancements, packaging updates, pricing actions, promotions, and merchandising programs. Lead shopper marketing and consumer promotion initiatives (FSIs, digital coupons, retail media, in‑store tactics), partnering with Sales and agencies. Support packaging and renovation projects through consumer insights and business case development. Monitor ROI of marketing initiatives and optimize plans based on performance. Collaborate with Sunstar GUM teams across Canada, Latin America, Europe, and Asia, as well as Global Marketing to align on marketing activations, packaging updates, artwork development, and shared best practices. Collaborate with Creative/Media and Shopper Marketing agencies to guide briefs, shape strategic direction, and ensure optimal execution. Education Bachelor’s Degree required. Master’s preferred. Knowledge/Experience 2-3 years of CPG marketing experience Demonstrated ability to lead cross functional teams and manage complex projects Skills Strong analytical skills with experience using syndicated data (Circana/IRI) Strong ability to navigate ambiguity and operate in a growing and evolving organization Proactive and action-oriented, sees opportunities to add value and optimize Excellent written and verbal communication, presentation, and facilitation skills Financial acumen, ability to navigate a P&L and connect marketing and business strategies to financial levers Abilities Communicating clear, insight driven recommendations that influence senior stakeholders Making recommendations for plans to deliver improved brand performance metrics (share, penetration, velocity) Effective cross functional leadership, project management, and prioritization skills Delivery of high-quality marketing programs, on‑time and on‑budget Other Duties This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time. What Makes Sunstar Special A business focused on health and wellness of people around the world High Quality Products Beautiful state-of-the-art facility Diversity and Inclusion Corporate Social Responsibility Program and partnership with charitable organization Strong value placed on company culture. Excellent, comprehensive insurance coverage that includes Medical, Vision, and Dental benefits. Opportunities for career growth and advancement Employee discount on Sunstar product 401K retirement plan with employer match (Pretax and Roth options) 401K profit sharing contribution based on company performance. Paid holidays and generous paid time off. Pet, Legal and Identity Theft Insurance Plans Competitive bonus On Site Fitness Center Corporate Perks Discount Program (Auto, Retail, Electronics, Entertainment, Computers, Personal Vacations, Cell Phones, Movie Tickets, Eating Out and Much More) Beautifully maintained walking trails Hybrid Schedule Numerous employee appreciation events throughout the year. Recognition and Rewards Programs If you’d enjoy a career helping others attain overall health through oral health, consider joining the Sunstar Americas, Inc. team. The employer is subject to certain governmental record keeping and reporting requirements for the administration of civil rights laws and regulations. In order to comply with these laws, the employer invites employees to voluntarily self‑identify their gender, and race or ethnicity. Completion of this data is voluntary and will not affect your opportunity for employment or terms or conditions of employment. Information collected will be used for EEO-1 reporting purposes only and will be kept separate from all other personnel records, only accessed by Authorized Users. Information collected will be kept confidential and will only be used in accordance with the provisions of applicable laws, including those that require the information to be summarized and reported to the federal government. When reported, data will not identify any specific individual. The pay range for this position of Sr. Associate Brand Manager is $103,500 - $126,500. However, base pay offered may vary depending on skills, experience, job‑related knowledge and location. This position is also eligible for an annual bonus as part of total compensation. #J-18808-Ljbffr Sunstar Americas