Director of Field Marketing

Role Description

We are looking for a Director of Field Marketing that is excited to bring Pulumi’s cloud management platform to the world. You will be a part of realizing a vision where every developer can harness the power of the cloud. This role will bridge the gap between sales and marketing to ensure our field events and programs are maximized within each seller’s territory and target account list. You’ll support the sales team by enabling regional marketing programs, taking a proactive approach to planning and executing initiatives that are both strategic and creative.

In This Role You Will:

• Own and execute regional and account-based field marketing programs that create, expand, and accelerate sales opportunities across priority accounts.
• Work directly with regional sales teams to adapt and deploy digital, content, and field marketing programs aligned to GTM priorities and target accounts.
• Partner closely with Performance Marketing to ensure digital programs effectively support ABM initiatives and regional field campaigns.
• Collaborate with Events Marketing to plan and maximize Pulumi’s presence at industry conferences, partner events, executive dinners, and regional meetups.
• Plan and facilitate high-impact customer and prospect engagements—including Customer Advisory Boards (CABs), Customer Business Reviews (CBRs), and innovation days—in partnership with Sales and Customer Experience teams.
• Work with marketing and sales leadership to define, document, and operationalize processes for event lead follow-up and field-level engagement.
• Provide consistent, clear weekly communications to sales teams on upcoming campaigns, field events, and available marketing support.
• Partner with the Head of Community and Community Engineering to drive the strategy and execution of Pulumi User Groups (PUGs), including cadence, topics, and regional alignment with sales priorities.
• Manage end-to-end field event execution and logistics, including venue sourcing, staffing coordination, vendor management, and ensuring appropriate onsite marketing collateral.
• Track, measure, and report on the effectiveness and impact of field marketing programs and events, using data to continuously refine approach and execution.

Qualifications

• 3+ years of field, regional, or demand-focused marketing experience in a SaaS environment.
• Experience marketing to technical or developer audiences, with an understanding of how to engage and influence technical buyers.
• Strong written and verbal communication skills, proactively providing consistent and thorough updates to stakeholders.
• Attention to detail and organizational skills, with the ability to manage multiple programs, events, and stakeholders simultaneously.
• Hands-on experience supporting or working with customer communities, user groups, or Customer Advisory Boards (CABs).
• A highly collaborative mindset and a willingness to roll up sleeves and personally execute—not just coordinate—field marketing programs.
• Experience supporting multiple regions or distributed sales teams, with the ability to adapt programs to regional needs.
• Familiarity with Salesforce or similar CRM tools to track, measure, and report on field and event-driven activity.
• Willingness to travel up to ~20% to support in-person field events and customer engagements.

Benefits

• Healthcare Coverage: Comprehensive medical, dental, vision, and supplemental insurance at no cost to U.S. employees.
• Time Off: Unlimited PTO policy encourages balance and rest — and requires employees to take at least three weeks off annually, plus 13 U.S. holidays.
• 401(k): U.S. employees are eligible for a 401(k) plan with an employer match to support long-term financial wellness.
• Parental Leave: 20 weeks of paid leave for birthing parents or primary caregivers, and 16 weeks for non-birthing parents or secondary caregivers.
• Remote-First Culture: Fully remote since 2020, supporting flexible work with asynchronous collaboration and an annual “work from anywhere” stipend.
• Professional Development: Annual learning and development budget to support growth, learning, and career goals.
• Equity Ownership: All employees receive equity and are empowered to think big, move fast, and build the future of cloud together.
• Additional Support: Monthly wellness fund to support mental and physical well-being, and a quarterly happiness fund for team connection.